PENGARUH PERSEPSI KEHADIRAN SOSIAL TEKNOLOGI KECERDASAN BUATAN TERHADAP PENGUNGKAPAN DIRI (ANALISIS PADA GENERASI Z PENGGUNA CHARACTER AI DI JAKARTA)

Gultom, Sharon Michella (2026) PENGARUH PERSEPSI KEHADIRAN SOSIAL TEKNOLOGI KECERDASAN BUATAN TERHADAP PENGUNGKAPAN DIRI (ANALISIS PADA GENERASI Z PENGGUNA CHARACTER AI DI JAKARTA). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Perkembangan teknologi kecerdasan buatan telah menghadirkan platform percakapan berbasis AI seperti Character AI yang semakin banyak digunakan oleh Generasi Z sebagai media pengungkapan diri. Penelitian ini bertujuan untuk mengidentifikasi bagaimana persepsi kehadiran sosial Character AI di kalangan Generasi Z di Jakarta serta menganalisis pengaruhnya terhadap pengungkapan diri. Penelitian ini menggunakan pendekatan kuantitatif eksplanatif dengan metode survei terhadap 96 responden Generasi Z di Jakarta yang dipilih melalui teknik purposive sampling. Pengumpulan data dilakukan menggunakan kuesioner berskala Likert 1-4 dengan landasan teoritis Social Presence Theory dan Self-Disclosure Theory. Hasil uji regresi linear sederehana menunjukkan persamaan Y=8,324 + 0,689X dengan t hitung yang diperoleh 8, 960 dan signifikansi <0,001, yang berarti persepsi kehadiran sosial Character AI berpengaruh terhadap pengungkapan diri Gen Z di Jakarta. Koefisien determinasi menunjukkan bahwa variabel persepsi kehadiran sosial mampu menjelaskan 46,1% variasi pengungkapan diri, sedangkan 53,9% lainnya dipengaruhi oleh faktor lain di luar penelitian in. Kata Kunci: Kehadiran sosial, Character AI, Pengungkapan Diri, Generasi Z, Kecerdasan Buatan / The advancement of artificial intelligence techonolgy has introduces AI-based conversational platforms such as Character AI, which are increasingly used by Generation Z as a space emotional expression. This study aims to identify the level of kehadiran sosial perception of Character AI among generation Z in Jakarta and to analyze its influence on self-disclosure behavior. This study method conducted on 96 Generatio Z respondents in Jakarta, selected through purposive sampling. Data were collected using a Likert-scale questionnaire grounded in Kehadiran sosial Theory (Short et al., 1976) and Self-Disclosure Theory (Jourard, 1971). The results of simple linear regression analysis yield the question Y=8,324 + 0,689X, with a t-value of 8,960 and a significance level of <0,001, indicating that the perception of kehadiran sosial in Character AI has a positive and significant influence on the self-disclosure of Generation Z in Jakarta. The coefficient of determination shows that the social presence perception variable accounts for 46,1% of the variation in self-disclosure, while the remaining 53,9% is attributed to other factors beyond the scope of this study. Keywords: Kehadiran sosial, Character AI, Self-Disclosure, Generation Z, Artificial Intelligence

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