Simulasi Kuasa:Diplomasi Publik Amerika Serikat Lewat Serial The Diplomat

Wondal, Jessica Feodorona (2026) Simulasi Kuasa:Diplomasi Publik Amerika Serikat Lewat Serial The Diplomat. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Kajian ini menelaah mekanisme simulasi kekuasaan dalam diplomasi publik Amerika Serikat melalui representasi visual dan naratif serial Netflix The Diplomat. Mengintegrasikan teori simulasi Jean Baudrillard, penelitian ini mengungkap bagaimana media budaya populer menciptakan hiperrealitas diplomasi yang berfungsi sebagai instrumen hegemoni ideologis. Melalui pendekatan kualitatif dengan metode analisis wacana kritis Norman Fairclough, penelitian ini mengkaji 14 episode serial untuk memahami konstruksi narasi, strategi diskursif, dan mekanisme penciptaan legitimasi kepemimpinan global Amerika Serikat. Temuan menunjukkan bahwa serial ini beroperasi dalam empat tahapan simulasi: konstruksi narasi ideal yang menampilkan diplomat Amerika sebagai aktor moral; naturalisasi hegemoni melalui universalisasi nilai-nilai Amerika; penciptaan hiperrealitas yang melampaui praktik diplomasi aktual; serta legitimasi kebijakan luar negeri melalui simulakra yang meyakinkan. Serial ini tidak sekadar merepresentasikan diplomasi, melainkan aktif membentuk persepsi global tentang peran Amerika Serikat dalam geopolitik kontemporer, khususnya dalam konteks rivalitas dengan Tiongkok dan reposisi kepemimpinan pasca-Perang Dingin. Penelitian ini berkontribusi pada pemahaman teoritis mengenai diplomasi digital dan pengaruh media terhadap pembentukan tatanan internasional di era informasi global, sekaligus memberikan perspektif kritis terhadap praktik diplomasi publik melalui industri hiburan. Kata Kunci: Diplomasi Publik, Simulasi Kuasa, Diplomasi Publik, Hiperrealitas, Representasi Media, The Diplomat / This study examines the mechanisms of power simulation in US public diplomacy through the visual and narrative representations of the Netflix series The Diplomat. Integrating Nicholas Cull's framework of public diplomacy with Jean Baudrillard's theory of simulation, this research reveals how popular culture media creates a hyperreality of diplomacy that functions as an instrument of ideological hegemony. Using a qualitative approach with Norman Fairclough's critical discourse analysis method, this study examines 14 episodes of the series to understand narrative construction, discursive strategies, and the mechanisms of creating legitimacy for U.S. global leadership.The findings show that the series operates in four stages of simulation: the construction of an ideal narrative that portrays American diplomats as moral actors; the naturalization of hegemony through the universalization of American values; the creation of a hyperreality that transcends actual diplomatic practices; and the legitimization of foreign policy through convincing simulacra. The series does not merely represent diplomacy, but actively shapes global perceptions of the United States' role in contemporary geopolitics, particularly in the context of rivalry with China and the repositioning of leadership after the Cold War. This research contributes to the theoretical understanding of digital diplomacy and the influence of media on the formation of the international order in the era of global information, while also providing a critical perspective on the practice of public diplomacy through the entertainment industry. Keywords: Public Diplomacy, Power Simulation, Diplomasi Publik, Hyperreality, Media Representation, The Diplomat

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