Strategi Pemasaran Dalam Meningkatkan Penjualan Jasa Pengiriman Pada Arya Meika Trans

Hutabalian, Christoper (2023) Strategi Pemasaran Dalam Meningkatkan Penjualan Jasa Pengiriman Pada Arya Meika Trans. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Christoper Hutabalian 2023, Strategi Pemasaran dalam Meningkatkan Penjualan Jasa pada Arya Meika Trans. Riset ini punya tujuan untuk menemukan apakah kualitas jasa, harga serta promosi ada pengaruh dengan partial serta simultan pada penambahan pemasaran jasa pada Arya Meika Trans serta untuk menemukan di antara kualitas produk jasa, harga serta promosi manakah yang pada penambahan pemasaran pada Arya Meika Trans. Jenis riset yang dipakai oleh peneliti ialah kuantitatif, dengan total sample 30 staff di industri yang memakai Jasa distributor Arya Meika Trans. Teknik penghimpunan data yakni memakai angket, Pengujian instrument riset yakni pengujian validitas serta reliability. Analisa data yang dipakai ialah analisa regresi linear berganda, sementara pengujian hipotesis yakni Pengujian partial (Pengujian t), pengujian dengan bersamaan (Pengujian F) serta koefisien determinansi berganda (R2). Hasil riset memakai pengujian t menampilkan adanya pengaruh dengan partial pada variabel kualitas produk, harga serta promosi pada penambahan pemasaran jasa di Arya Meika Trans. Berlandaskan hasil pengujian regresi linear berganda bisa diketahui variabel cenderung dominan memengaruhi penambahan pemasaran di Arya Meika Trans Kata kunci: Kualitas produk, harga, promosi, putusan pembelian. / Christopher Hutabalian 2023, Marketing Strategy in Increasing Service Sales at Arya Meika Trans. This study aims to determine whether service quality, price and promotion have a partial and simultaneous effect on increasing sales of services at Arya Meika Trans and to find out which of the product quality services, prices and promotions have on increasing sales at Arya Meika Trans. The type of research used by researchers is quantitative, with a sample size of 30 employees in companies that use Arya Meika Trans shipping services. The method of data collection is using a questionnaire. Test the research instrument, namely testing the validity and reliability. The data analysis used is multiple linear regression analysis, while the hypothesis test is a partial test (t test), simultaneous test (F test) and multiple coefficients of determination (R2). The results of the study using the t test showed that there was a partial effect on the product quality, price and promotion variables on the increase in sales of services at Arya Meika Trans. Based on the results of multiple linear regression tests, it can be seen that the most dominant variable influences the increase in sales at Arya Meika Trans Keywords: Product quality, price, promotion, purchasing decision.

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