Analisis Semiotika Konten Ekspresi Feminin: Studi Pada Reizuka Ari Influencer Tiktok

Silaen, Adinda Putri Br (2026) Analisis Semiotika Konten Ekspresi Feminin: Studi Pada Reizuka Ari Influencer Tiktok. S1 thesis, Universitas Kristen Indonesia.

	Text (Hal_Judul_Abstrak_Daftar_Isi_Daftar_Gambar) HalJudulAbstrakDaftarIsiDaftarGambar.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BAB_I) BAB I.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (569kB)
	Text (BAB_II) BAB II.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (371kB)
	Text (BAB_III) BAB III.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (851kB)
	Text (BAB_IV) BAB IV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (582kB)
	Text (DAFTAR_PUSTAKA) DAFTAR PUSTAKA.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (575kB)

Abstract

ABSTRAK Media sosial saat ini telah menjadi ruang bagi individu untuk mengekspresikan diri melalui berbagai bentuk representasi visual dan komunikasi digital. Tiktok sebagai platform berbasis video pendek yang memungkinkan seseorang dapat membangun citra tertentu, termasuk menampilkan ekspresi feminin melalui berbagai simbol, dan tanda yang muncul dalam konten. Penelitian ini bertujuan untuk menganalisis reperesentasi ekspresi feminin yang ditampilkan oleh Reizuka Ari sebagai sosok yang berpengaruh di media sosial tiktok. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode analisis semiotika Roland Barthes. Objek penelitian berupa konten tiktok Reizuka Ari, analisis dilakukan melalui tiga tahapan makna Roland Barthes, yaitu denotasi, konotasi, dan mitos. Hasil penelitian menunjukan bahwa ekspresi feminin dalam konten Reizuka Ari ditampilkan melalui tanda seperti gestur tubuh, ekspresi wajah, gaya bicara, penggunaan riasan wajah, gaya berpakaian, serta estetika visualpada konten. Tanda – tanda tersebut merepresentasikan makna feminitas yangberkaitan dengan penampilan fisik, dan sebagai bentuk konstruksi identitas dan representasi diri dalam media digital. Penelitian ini menunjukan bahwa ekspresi feminin dalam media sosial dibentuk melalui berbagai simbol dan representasi yang dapat menghasilkan makna tertentu bagi audiens. Kata Kunci: Ekspresi feminin, Influencer, Representasi, Semiotika Roland Barthes, Tiktok // ABSTRACT Social media has become a platform for individuals to present their identities through various forms of visual representation and digital communication. TikTok, as a short-video-based platform, allows influencers to construct particular images and identities, including the representation of feminine expressions through various signs and symbols displayed in their content. This study aims to analyze the representation of feminine expressions portrayed by Reizuka Ari in TikTok content. This study employed a descriptive qualitative approach using Roland Barthes’ semiotic analysis method. The object of this research consisted of Reizuka Ari’s TikTok content uploaded, data were collected through observation,documentation, and literature review. The analysis was conducted through Roland Barthes’ three levels of meaning, namely denotation, connotation, and myth. The findings indicate that feminine expressions in Reizuka Ari’s content are represented through various signs such as body gestures, facial expressions, speaking style, makeup usage, fashion style, and specific visual aesthetics. These sign represent meanings of femininity that are not merely associated with physical appearance but also function as a form of identity construction and self-representation in digital media. This study concludes that feminine expressions on social media are connected through various symbolic representations and communicative practices that generate particular meanings for audiences Keywords: Feminine Expression, Influencer, Representation, Roland Barthes Semiotics, Tiktok

Actions (login required)

View Item