Perlindungan Konsumen Dalam Transaksi Jual Beli Online E-Commerce Berdasarkan Undang Undang Nomor 8 Tahun 1999

Putra, Mochammad Ilal Afriza (2026) Perlindungan Konsumen Dalam Transaksi Jual Beli Online E-Commerce Berdasarkan Undang Undang Nomor 8 Tahun 1999. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Perkembangan transaksi jual beli melalui e-commerce memberikan kemudahan bagi masyarakat, namun juga menimbulkan permasalahan hukum, khususnya terkait peredaran barang palsu seperti oli kendaraan bermotor yang dapat merugikan konsumen. Kondisi ini menunjukkan pentingnya perlindungan hukum bagi konsumen dalam transaksi elektronik. Oleh karena itu, penelitian ini merumuskan permasalahan mengenai bentuk perlindungan hukum konsumen serta pertanggungjawaban hukum penjual dan penyelenggara e-commerce terhadap kerugian akibat pembelian oli palsu berdasarkan Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen dan Undang-Undang Informasi dan Transaksi Elektronik. Penelitian ini menggunakan metode penelitian hukum normatif dengan pendekatan peraturan perundang-undangan dan konseptual. Bahan hukum yang digunakan meliputi bahan hukum primer dan sekunder yang dianalisis secara kualitatif untuk mengkaji ketentuan hukum yang mengatur hak, kewajiban, dan tanggung jawab para pihak dalam transaksi e-commerce. Hasil penelitian menunjukkan bahwa secara normatif perlindungan konsumen dalam transaksi e-commerce telah diatur secara jelas. Penjual bertanggung jawab atas keaslian barang dan kerugian yang dialami konsumen, sedangkan penyelenggara e-commerce memiliki kewajiban menyediakan sistem elektronik yang aman serta melakukan pengawasan terhadap aktivitas perdagangan. Namun, dalam praktiknya perlindungan konsumen dan kepastian hukum belum terlaksana secara optimal sehingga diperlukan penguatan pengawasan dan penegakan hukum. Kata Kunci : Perlindungan Konsumen, E-Commerce, Jual Beli Online, Oli Palsu, Pertanggungjawaban Hukum/ The development of buying and selling transactions through ecommerce provides convenience for the community, but also causes legal problems, especially related to the circulation of counterfeit goods such as motor vehicle oil that can harm consumers. This condition shows the importance of legal protection for consumers in electronic transactions. Therefore, this research formulates the problem regarding the form of consumer legal protection as well as the legal responsibility of sellers and e-commerce organizers for losses due to the purchase of counterfeit oil based on Law Number 8 of 1999 concerning Consumer Protection and the Law on Information and Electronic Transactions. This research uses a normative legal research method with a legislative and conceptual approach. The legal materials used include primary and secondary legal materials that are analyzed qualitatively to examine the legal provisions that regulate the rights, obligations, and responsibilities of the parties in e-commerce transactions. The research results show that normatively consumer protection in ecommerce transactions has been clearly regulated. Sellers are responsible for the authenticity of the goods and losses experienced by consumers, while e-commerce organizers have an obligation to provide a secure electronic system and monitor trade activities. However, in practice, consumer protection and legal certainty have not been implemented optimally so it is necessary to strengthen supervision and law enforcement. Keywords : Consumer Protection, E-Commerce, Online Buying and Selling, Counterfeit Oil, Legal Responsibility

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