PROSES PERANCANGAN VIDEO COMPANY PROFILE YAYASAN POKOK KEGIRANGAN BANGSA (YPKB) SEBAGAI DIGITAL BRANDING

Hutasoit, Laurend Friscyliana (2026) PROSES PERANCANGAN VIDEO COMPANY PROFILE YAYASAN POKOK KEGIRANGAN BANGSA (YPKB) SEBAGAI DIGITAL BRANDING. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Perkembangan media digital mendorong lembaga pendidikan untuk memanfaatkan media audiovisual sebagai sarana komunikasi dan branding. Yayasan Pokok Kegirangan Bangsa (YPKB) yang menaungi Holy Faithful Obedient School belum memiliki video yang mampu company profile menyampaikan identitas, sistem pendidikan, fasilitas, serta nilai-nilai sekolah secara menyeluruh. Oleh karena itu, diciptakan Video Company Profile sebagai media informasi dan branding digital untuk memperkenalkan yayasan kepada masyarakat, khususnya calon peserta didik dan orang tua. Dalam penciptaan karya ini, penulis berperan sebagai planner yang bertanggung jawab melakukan riset, menyusun konsep kreatif, membuat storyline dan storyboard, menyusun timeline, serta mengoordinasikan proses produksi. Proses dilakukan melalui tiga tahap, yaitu pra produksi (pengumpulan data, observasi, wawancara, dan perencanaan konsep), produksi (pengambilan gambar aktivitas sekolah, fasilitas, dan wawancara), serta pasca produksi (editing, voice over, color grading, evaluasi, revisi, dan publikasi). Hasil karya berupa video berdurasi 7 menit 3 detik yang menampilkan profil yayasan secara komprehensif, meliputi sejarah, visi misi, layanan pendidikan, fasilitas, kegiatan, serta wawancara sebagai penguat kredibilitas. Video dipublikasikan melalui website, Instagram, dan YouTube resmi yayasan. Karya ini diharapkan menjadi media komunikasi visual yang efektif dalam membangun citra profesional dan meningkatkan kepercayaan masyarakat terhadap kualitas pendidikan Holy Faithful Obedient School. Kata kunci: Video Company Profile, Planner, Branding Digital, Media Audiovisual. / The development of digital media has encouraged educational institutions to utilize audiovisual media as a means of communication and branding. Yayasan Pokok Kegirangan Bangsa (YPKB), which oversees Holy Faithful Obedient School, did not yet have a company profile video capable of comprehensively presenting the institution's identity, educational system, facilities, and core values. Therefore, a Company Profile Video was created as an information and digital branding medium to introduce the foundation to the public, particularly prospective students and parents. In the creation of this work, the author served as the planner, responsible for conducting research, developing the creative concept, creating the storyline and storyboard, preparing the production timeline, and coordinating the overall production process. The production process was carried out through three stages: pre-production (data collection, observation, interviews, and concept planning), production (recording school activities, facilities, and interviews), and post-production (editing, voice-over recording, color grading, evaluation, revisions, and publication). The final output is a video with a duration of 7 minutes and 3 seconds that comprehensively presents the foundation's profile, including its history, vision and mission, educational services, facilities, activities, and interviews to strengthen credibility. The video was published through the foundation's official website, Instagram, and YouTube platforms. This work is expected to serve as an effective visual communication medium in building a professional image and increasing public trust in the educational quality of Holy Faithful Obedient School. Keywords: Company Profile Video, Planner, Digital Branding, Audiovisual Media.

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