Peran Organizer dalam Memproduksi Video Company Profile dengan Judul Melangkah Menuju Masa Depan Gemilang Bersama SMK Otomindo

Togas, Agape Bless Cenora (2026) Peran Organizer dalam Memproduksi Video Company Profile dengan Judul Melangkah Menuju Masa Depan Gemilang Bersama SMK Otomindo. S1 thesis, Universitas Kristen Indonesia.

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Abstract

SMK Otomindo Jakarta menghadapi permasalahan citra yang kurang optimal di ruang publik digital, adanya persepsi negatif di ruang publik digital yang tercermin dari ulasan pada media sosial berpotensi memengaruhi tingkat kepercayaan calon peserta didik dan orang tua dalam memilih SMK Otomindo sebagai lembaga pendidikan. SMK Otomindo memerlukan media komunikasi visual yang mampu menyampaikan informasi mengenai profil, fasilitas, program pendidikan, dan keunggulan sekolah kepada calon peserta didik, orang tua, serta masyarakat. Berdasarkan kondisi tersebut, diciptakan karya Video Company Profile berjudul “Melangkah Menuju Masa Depan Gemilang Bersama SMK Otomindo” sebagai media komunikasi visual yang bertujuan memperkenalkan identitas sekolah sekaligus memperkuat citra institusi di mata masyarakat. Penciptaan karya ini berfokus pada peran Organizer dalam mengelola seluruh tahapan produksi video, mulai dari pra-produksi, produksi, hingga pascaproduksi. Dalam proses penciptaan, Organizer menerapkan fungsi manajemen POAC (Planning, Organizing, Actuating, dan Controlling) untuk memastikan seluruh proses berjalan secara terstruktur dan sesuai dengan tujuan komunikasi yang telah ditetapkan. Hasil penciptaan menunjukkan bahwa video Company Profile mampu menampilkan identitas, visi dan misi, kompetensi keahlian, fasilitas, serta aktivitas siswa secara informatif, komunikatif, dan representatif. Melalui pengelolaan produksi yang terstruktur, karya ini berhasil menjadi media promosi yang mendukung penyampaian informasi dan promosi sekolah dan memberikan informasi yang lebih komprehensif kepada calon peserta didik, orang tua, maupun masyarakat luas. Dengan demikian, peran Organizer memiliki kontribusi penting dalam menghasilkan karya audiovisual yang efektif sebagai media komunikasi dan promosi institusi pendidikan.Kata Kunci: Citra Sekolah, Komunikasi Visual, Organizer, SMK Otomindo,VideoCompany Profile. / SMK Otomindo Jakarta faces an suboptimal image in the digital public space; the existence of negative perceptions in the digital public space, as reflected in social media reviews, potentially affects the level of trust of prospective students and parents in choosing SMK Otomindo as an educational institution. SMK Otomindo requires visual communication media that is able to convey information about the profile, facilities, educational programs, and advantages of the school to prospective students, parents, and the community. Based on these conditions, the work of Video Company Profile entitled "Stepping Towards a Bright Future with SMK Otomindo" was created as a visual communication media that aims to introduce the school's identity while strengthening the institution's image in the eyes of the community. The creation of this work focuses on the role of the Organizer in managing all stages of video production, from pre-production, production, to post�production. In the creation process, the Organizer applies the POAC (Planning, Organizing, Actuating, and Controlling) management function to ensure that the entire process runs in a structured manner and in accordance with the established communication objectives. The results of the creation show that the Company Profile video is able to display the identity, vision and mission, expertise competencies, facilities, and student activities in an informative, communicative, and representative manner. Through structured production management, this work has succeeded in becoming a promotional media that supports the delivery of information and promotion of the school and provides more comprehensive information to prospective students, parents, and the wider community. Thus, the role of the Organizer has an important contribution in producing effective audiovisual works as a medium for communication and promotion of educational institutions.Keywords: School Image, Visual Communication, Organizer, SMK Otomindo,Company Profile Video.

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