Company Profile: Strategi Penerapan Visual untuk Meningkatkan Citra Disma Fresh Yang Informatif sebagai Mitra Catering dan Restoran

Sipayung, Marogunawan Krismaryanto (2026) Company Profile: Strategi Penerapan Visual untuk Meningkatkan Citra Disma Fresh Yang Informatif sebagai Mitra Catering dan Restoran. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Perkembangan media digital mendorong perusahaan untuk memanfaatkan video company profile sebagai sarana komunikasi dan promosi yang efektif. PT Disma Permata Sejahtera (Disma Fresh) merupakan perusahaan yang bergerak di bidang distribusi bahan makanan segar untuk berbagai pelaku usaha Food and Beverage (F&B). Namun, perusahaan belum memiliki media video yang mampu memperkenalkan profil, layanan, dan keunggulan perusahaan secara optimal kepada masyarakat maupun calon mitra bisnis. Oleh karena itu, penciptaan karya ini bertujuan menghasilkan video company profile yang dapat memperkuat citra perusahaan dan meningkatkan efektivitas penyampaian informasi. Metode penciptaan karya dilakukan melalui tiga tahapan, yaitu pra-produksi, produksi, dan pasca-produksi. Dalam karya ini, penulis berperan sebagai Organizer yang bertanggung jawab mengatur kebutuhan produksi, koordinasi tim, penyusunan jadwal, serta pengawasan jalannya produksi hingga penyelesaian karya. Konsep video menggunakan pendekatan storytelling dokumenter dengan menampilkan aktivitas operasional perusahaan, proses distribusi bahan makanan, wawancara direktur, serta visi dan misi perusahaan. Hasil karya berupa video company profile berdurasi 5 menit yang menampilkan identitas perusahaan secara profesional dan informatif. Video company profile Disma Fresh diharapkan dapat menjadi media komunikasi visual yang efektif dalam mendukung branding perusahaan di era digital. Kata Kunci: Video Company Profile, Organizer, Komunikasi Visual, Branding Perusahaan, Disma Fresh. / The development of digital media has encouraged companies to utilize company profile videos as an effective communication and promotional tool. PT Disma Permata Sejahtera (Disma Fresh) is a company engaged in the distribution of fresh food ingredients for Food and Beverage (F&B) businesses. However, the company did not yet have a video-based medium capable of introducing its profile, services, and advantages optimally to the public and potential business partners. Therefore, this creative project aims to produce a company profile video that can strengthen the company's image and improve the effectiveness of information delivery. The creation process was carried out through three stages: pre-production,production, and post-production. In this project, the author acted as an Organizer responsible for managing production requirements, coordinating the team, arranging schedules, and supervising the entire production process until completion. The video concept applied a documentary storytelling approach by presenting operational activities, food distribution processes, director interviews, and the company’s vision and mission. The final work is a company profile video with a duration of 5 minutes, presenting the company's identity in a professional and informative manner. The Disma Fresh company profile video is expected to serve as an effective visual communication medium to support corporate branding in the digital era. Keywords: Company Profile Video, Organizer, Visual Communication, Corporate Branding,Disma

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