Manajemen Isu Humas Dinas Kesehatan Kota Bekasi Dalam Menanggapi Isu Vaksin Covid-19 Berbahaya Untuk Manusia Lanjut Usia (Manula)

Butar-Butar, Fandry A. (2022) Manajemen Isu Humas Dinas Kesehatan Kota Bekasi Dalam Menanggapi Isu Vaksin Covid-19 Berbahaya Untuk Manusia Lanjut Usia (Manula). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Judul penelitian ini adalah Manajemen Isu Humas Dinas Kesehatan Kota Bekasi Dalam Menanggapi Isu Vaksin Covid-19 Berbahaya Bagi Manusia Lanjut Usia (Manula). Tujuan dari penelitian ini adalah untuk mengetahui bagaimana cara Humas Dinas Kesehatan Kota Bekasi dalam mengelola serta menanggapi isu Vaksin Covid-19 Berbahaya Bagi Manusia Lanjut Usia (Manula). Penelitian ini menerapkan teori komunikasi, kehumasan (public relations), dan manajemen isu. Metodologi penelitian deskriptif kualitatif digunakan untuk penelitian ini. Peneliti mengumpulkan data, mereduksi, menyajikan, dan menarik kesimpulan dengan menggunakan berbagai pendekatan analisis data. Wawancara mendalam digunakan oleh peneliti sebagai sumber data primer dan literatur sebagai sumber sekunder. Humas Dinas Kesehatan Kota Bekasi mengelola isu melalui 4 (empat) proses/tahap: identifikasi isu, analisis, perumusan program/aksi, dan evaluasi. Kata Kunci : Manajemen isu, Humas (public relations), Komunikasi, Vaksinasi./ The title of this research is Public Relations Issue Management of Bekasi City Health Office in Responding to the Issue of the Covid-19 Vaccine Dangerous for Elderly Humans (Elderly). The purpose of this research is to find out how the Public Relations of the Bekasi City Health Office manages and responds to the issue of the Covid-19 Vaccine Dangerous for Elderly People (Elderly). This study applies the theory of communication, public relations, and issue management. A qualitative descriptive research methodology was used for this research. Researchers collect data, reduce, present, and draw conclusions using various approaches to data analysis. In-depth interviews are used by researchers as a primary data source and literature as a secondary source. Public Relations of the Bekasi City Health Office manages issues through 4 (four) processes/stages: issue identification, analysis, program/action formulation, and evaluation. Keywords: Issue management, Public Relations (public relations), Communication, Vaccination

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