Analisis State Business Relations Gojek dan Pemerintah Indonesia: Ekspansi Gojek ke Vietnam

Patricia, Sherene (2021) Analisis State Business Relations Gojek dan Pemerintah Indonesia: Ekspansi Gojek ke Vietnam. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Semakin majunya zaman, seseorang memiliki keinginan besar untuk mengembangkan dirinya. Sama halnya dengan Gojek merupakan perusahaan rintisan asal Indonesia yang ingin melebarkan sayap perusahaan ke pasar regional ASEAN, dan memulai ekspansi perusahaan ke Vietnam. Ekspansi Gojek tidak luput dengan adanya dukungan dari banyak pihak, mulai dari Pemerintah Indonesia bahkan Pemerintah Vietnam. Hingga saat ini, Gojek melakukan kerja sama dengan negara-negara mitra, untuk keberhasilan ekspansi Gojek. Kendati demikian, penelitian ini akan menganalisis ekspansi yang dilakukan Gojek di Vietnam dengan metode penelitian kualitatif grounded theory, triangulasi data, dengan analisis deskriptif serta wawancara, menggunakan konsep State Business Relations antara PT. Aplikasi Karya Anak Bangsa yang dikenal sebagai Gojek, Pemerintah Indonesia dan Pemerintah Vietnam serta konsep second track diplomacy antara Gojek Indonesia dan Gojek Vietnam. / As the times go on, a person has a great desire to develop themself. For example, Similar to Gojek is an Indonesian start-up that wants to expand the company to the ASEAN regional market, and start the company's expansion into Vietnam. The Gojek expansion did not escape the support from many parties, starting from the Indonesian Government and even the Vietnamese Government. Until now, Gojek has collaborated with partner countries, for the success of Gojek expansion. Therefore, this study will analyze the expansion conducted by Gojek in Vietnam with qualitative grounded theory research methods, data triangulation, with descriptive analysis and interviews, using the concept of State Business Relations between PT. Aplikasi Karya Anak Bangsa known as Gojek, The Government of Indonesia and the Government of Vietnam, as well as the concept of second track diplomacy between Gojek Indonesia and Gojek Vietnam.

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