Global Value Chains: Pengaruh Shopee terhadap Ekspansi Usaha Mikro Kecil Menengah Digital di Asia Tenggara

Riyadi, Ivonne Easteria (2021) Global Value Chains: Pengaruh Shopee terhadap Ekspansi Usaha Mikro Kecil Menengah Digital di Asia Tenggara. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Teknologi membantu pekerjaan manusia terasa lebih ringan. Salah satu teknologi yang diciptakan adalah online shopping, dan e-commerce hadir sebagai wadah aktivitas jual-beli secara online tersebut. Salah satu wadah e-commerce yang sudah populer dikenal banyak orang adalah Shopee. Shopee juga menyediakan kesempatan bagi masyarakat yang ingin memulai bisnis secara online. Penelitian yang akan dilakukan dapat dilihat dari perusahaan e-commerce ternama, Shopee di kawasan Asia Tenggara. Ia akan dianalisis menggunakan konsep global value chain dicetuskan oleh Michael Porter. Metode penelitian yang digunakan adalah Scientific Revolution oleh Morton Kaplan yang di analisis secara kualitatif. Metode tersebut mengumpulkan beberapa bagian dari kehidupan sosial dan akan menghasilkan kesatuan yang besar, melihat dari data nyata yang akan membuktikan prediksi penelitian. Melalui data-data awal yang telah ditemukan dan dianalisis, Shopee mempunyai potensi yang besar untuk memperluas kawasan bisnisnya, bukan hanya di Asia Tenggara saja. Hal tersebut dilihat dari perkembangan ketertarikan masyarakat terhadap Shopee dari tahun ke tahun. Kata kunci: Shopee, Teknologi, E-commerce, Asia Tenggara/ Technology helps people's work feel lighter. One of the technologies that have been created is online shopping, and e-commerce comes as a forum for online buying and selling activities. One of the e-commerce containers that is well known to many people is Shopee. Shopee also provides opportunities for people who want to start a business online. The research that will be done can be seen from a well-known e-commerce company, Shopee in Southeast Asia. It will be analyzed using the global value chain concept coined by Michael Porter. The research method used is Scientific Revolution by Morton Kaplan which is analyzed qualitatively. The method collects several parts of social life and will generate great unity, looking at real data that will prove the predictions of research. Through the initial data that has been found and analyzed, Shopee has great potential to expand its business district, not just in Southeast Asia. This is seen from the development of public interest in Shopee, year after year. Keywords : Shopee, Technology, E-commerce, Southeast Asia

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