PENGELOLAAN RISIKO PADA PROSES BISNIS UMKM (STUDI KASUS UMKM SOMAH)

HALAWA, SOMAH TAUFIK (2024) PENGELOLAAN RISIKO PADA PROSES BISNIS UMKM (STUDI KASUS UMKM SOMAH). S2 thesis, Universitas Kristen Indonesia.

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Abstract

UMKM Somah merupakan usaha mikro yang bergerak pada bidang industri distribusi daging beku dengan aktivitas bisnis yang sederhana. Penelitian ini melakukan analisis untuk mengembangkan strategi bisnis agar perusahaan dapat berkembang memanfaatkan kekuatan dan peluangnya serta meminimalisir kelemahan dan ancaman. Pendekatan manajemen risiko bertujuan untuk mengidentfikasi risiko-risiko yang timbul pada proses bisnis yang baru. Metode penelitian ini menggunakan yaitu pendekatan kualitatif dengan menggunakan data sekunder dari observasi, wawancara, dan kajian literatur. Hasil penelitian ini merekomendasikan perusahaan untuk menjalankan strategi penetrasi pasar dan pengembangan produk dan risiko-risiko yang muncul dapat dimitigasi baik peluang maupun dampaknya. Kata Kunci : UMKM, Proses Bisnis, Manajemen Risiko / UMKM Somah is a micro-enterprise that operates in the frozen meat distribution industry with simple business activities. This research carries out an analysis to develop a business strategy so that the company can develop, taking advantage of its strengths and opportunities and minimizing weaknesses and threats. The risk management approach aims to identify risks that arise in new business process. This research method uses qualitative using secondary data from observations, interviews and literature studies. The results of this research recommend that companies carry out market penetration and product development strategies and the risks that arise can reduce both opportunities and impacts. Keywords: UMKM, Business Process, Risk Management

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