SOFT POWER INDONESIA MELALUI OLAHRAGA BOLA VOLI DI KOREA SELATAN: STUDI KASUS MEGAWATI HANGESTRI

Angelin, Yessica Anatasya (2026) SOFT POWER INDONESIA MELALUI OLAHRAGA BOLA VOLI DI KOREA SELATAN: STUDI KASUS MEGAWATI HANGESTRI. S1 thesis, Universitas kristen Indonesia.

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Abstract

Penelitian ini bertujuan untuk menganalisis peran Megawati Hangestri sebagai instrumen soft power Indonesia melalui olahraga voli di Korea Selatan dengan menggunakan teori soft power Joseph S. ye yang menekankan kemampuan suatu negara memengaruhi pihak lain melalui daya tarik(attraction)dibandingkan paksaan (coercion).Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis coding terhadap berbagai sumber data,meliputi berita media Korea Selatan,wawancara,vlog,podcast,dan konten digital yang membahas Megawati selama berkarier di Liga Voli Korea Selatan periode 2023-2025.Hasil penelitian menunjukkan bahwa Megawati direpresentasikan sebagai atlet berprestasi,profesional,dan berkepribadian positif sekaligus menjadi representasi Indonesia di ruang publik Korea Selatan.Identitas nasionalnya tampak melalui konsistensi penggunaan bahasa Indonesia dalam berbagai interaksi publik serta penggunaan hijab selama berkarier,yang memperkuat visibilitas budaya dan nilai-nilai Indonesia.Selain itu,Megawati berperan sebagai cultural ambassador dengan memperkenalkan budaya,bahasa,kuliner,dan keberagaman Indonesia kepada masyarakat Korea Selatan.Representasi tersebut membentuk persepsi positif terhadap Indonesia sebagai negara yang memiliki sumber daya manusia berkualitas,budaya yang menarik,masyarakat yang ramah,serta menjujung tinggi keberagaman dan toleransi.Penelitian ini juga menemukan bahwa pembentukan soft power Indonesia berlangsung melalui representasi Megawati dalam olahraga voli / This study aims to analyze the role of Megawati Hangestri as an instrument of Indonesia's soft power through volleyball in South Korea by employing Joseph S.Nye's soft power theory,which emphasizes a country's ability to influence others through attraction rather than coercion.This study adopts a qualitative approach using a coding analysis method on various data sources,including South Korean news articles,interviews,vlogs,podcasts,and digital content discussing Megawati during her career in the Korean Volleyball League from 2023 to 2025.The findings indicate that Megawati is represented as an accomplished,professional,and positive athlete while also serving as a representation of Indonesia in South Korea's public sphere.Her national identity is reflected through her consistent use of the Indonesian language in various public interactions and her commitment to wearing the hijab throughout her career in South Korea,which strengthens the visibility of Indonesian culture and values.Furthermore,Megawati acts as a cultural ambassador by introducing Indonesian culture,language,cuisine,and diversity to South Korean society.This representation contributes to a positive perception of Indonesia as a country with high-quality human resources,an attractive culture,a friendly society,and a strong commitment to diversity and tolerance.The study also finds that the development of Indonesia's soft power takes place through Megawati's representation in volleyball.

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