Implementasi Video Company Profile Yayasan Pokok Kegirangan Bangsa (YPKB) Untuk Optimalisasi Media Branding Sekolah

Siregar, Hariman (2026) Implementasi Video Company Profile Yayasan Pokok Kegirangan Bangsa (YPKB) Untuk Optimalisasi Media Branding Sekolah. S1 thesis, Universitas Kristen Indonesia.

	Text (Hal_Judul_Daftar_isi_Daftar_Gambar_Daftar_Tabel_Daftar_Lampiran_Abstrak) HalJudulDaftarisiDaftarGambarDaftarTabelDaftarlampiranAbstrak.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BAB_I) BABI.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BAB_II) BABII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (937kB)
	Text (BAB_III) BABIII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BAB_IV) BABIV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (693kB)
	Text (Daftar_Pustaka) DaftarPustaka.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (533kB)
	Text (Lampiran) Lampiran.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)

Abstract

Perkembangan teknologi digital mendorong lembaga pendidikan untuk memanfaatkan media komunikasi visual sebagai strategi membangun citra dan meningkatkan daya saing. Salah satu media yang efektif adalah video company profile yang mampu menyampaikan identitas, keunggulan, serta nilai-nilai institusi secara informatif dan menarik. Karya ini bertujuan mengimplementasikan video company profile sebagai media branding strategis bagi Yayasan Pokok Kegirangan Bangsa (YPKB) serta mengoptimalkan peran Implementer dalam proses produksi, evaluasi, dan distribusi video. Metode penciptaan dilakukan melalui tahapan praproduksi, produksi, pascaproduksi, hingga distribusi pada platform digital. Implementer berperan dalam mengoordinasikan proses produksi, melakukan quality control, mengevaluasi hasil penyuntingan, mengarahkan revisi berdasarkan masukan mitra, serta menyusun strategi distribusi sesuai karakteristik media. Video dirancang menggunakan visual sinematik yang mengintegrasikan identitas institusi, nilai-nilai Kristiani, keunggulan program, fasilitas, serta aktivitas peserta didik untuk membangun komunikasi yang informatif dan emosional. Hasil implementasi menunjukkan bahwa video berhasil memperkuat branding YPKB melalui publikasi pada Instagram dan YouTube. Berdasarkan analisis performa media sosial, video memperoleh 545 penayangan, 134 tanda suka, dan 30 komentar di YouTube, serta 7.615 penayangan, 458 tanda suka, 82 komentar, 66 kali disimpan, dan 151 kali dibagikan di Instagram Reels. Temuan tersebut menunjukkan bahwa strategi distribusi yang diterapkan mampu meningkatkan jangkauan, keterlibatan audiens, serta memperkuat citra profesional Yayasan Pokok Kegirangan Bangsa. Dengan demikian, video company profile tidak hanya berfungsi sebagai media promosi, tetapi juga sebagai media branding dan komunikasi strategis yang efektif dalam memperkuat identitas serta meningkatkan kepercayaan masyarakat terhadap lembaga pendidikan di era digital. Kata kunci: Implementer, media branding, video company profile / The rapid development of digital technology has encouraged educational institutions to utilize visual communication media as a strategic tool to strengthen their institutional image and enhance competitiveness. One of the most effective media is a company profile video, which is capable of presenting an institution's identity, strengths, and values in an informative and engaging manner. This creative project aims to implement a company profile video as a strategic branding medium for Yayasan Pokok Kegirangan Bangsa (YPKB) while optimizing the role of the mplementer throughout the production, evaluation, and distribution processes. The creation process consisted of pre-production, production, post-production, and digital distribution stages. The implementer was responsible for coordinating the production process, conducting quality control, evaluating the editing results, directing revisions based on client feedback, and developing an appropriate distribution strategy according to the characteristics of each digital platform. The video was designed using combined with cinematic visuals that integrate the institution's identity, Christian values, educational excellence, facilities, and student activities to deliver informative and emotionally engaging communication. The implementation results indicate that the company profile video successfully strengthened YPKB's institutional branding through publication on Instagram and YouTube. Based on social media performance analysis, the video achieved 545 views, 134 likes, and 30 comments on YouTube, while the Instagram Reels version generated 7,615 views, 458 likes, 82 comments, 66 saves, and 151 shares. These findings demonstrate that the implemented distribution strategy effectively increased audience reach, engagement, and the professional image of Yayasan Pokok Kegirangan Bangsa. Therefore, the company profile video functions not only as a promotional medium but also as an effective strategic branding and communication tool for strengthening institutional identity and enhancing public trust in educational institutions in the digital era. Keywords: company profile video, Implementer, media branding.

Actions (login required)

View Item