Situmeang, Bramcov Stivens (2025) Pengaruh Terpaan Tayangan Instagram @wantja terhadap Tingkat Pengetahuan Pengikut Instagram tentang Kesehatan Mental. S1 thesis, Universitas Kristen Indonesia.
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Abstract
Kesehatan mental merupakan indikator penting dalam menentukan kualitas hidup seseorang. Individu yang mengalami gangguan kesehatan mental umumnya menunjukkan penurunan produktivitas dalam kegiatan sehari-hari. Dalam menjaga kesehatan mental diperlukan usaha yang konsisten misalnya melakukan konsultasi dengan psikolog maupun menonton tayangan tentang tips menjaga kesehatan mental melalui instagram, seperti akun @wantja. Penelitian ini bertujuan untuk mengetahui pengaruh terpaan tayangan Instagram akun @wantja terhadap pengetahuan pengikut tentang kesehatan mental. Selain itu, penelitian ini mengkaji variabel kontrol yaitu jenis kelamin dan tingkat pendidikan. Penelitian ini menggunakan Teori Kultivasi George Gerbner yang berpendapat bahwa terpaan konten media yang berkepanjangan membentuk persepsi dan pengetahuan khalayak. Data dikumpulkan melalui survei online terhadap 100 pengikut akun Instagram @wantja (berusia 16-27 tahun), yang dipilih melalui sampling purposive sampling dengan margin kesalahan sebesar 10%. Penelitian ini menggunakan pendekatan kuantitatif. Hasil penelitian menunjukkan bahwa frekuensi, durasi, dan intensitas menonton secara signifikan memengaruhi pengetahuan, kesadaran, dan pemahaman pengikut tentang kesehatan mental. Intensitas menonton menunjukkan pengaruh terkuat, diikuti oleh frekuensi dan durasi. Kemudian, hasil uji variabel kontrol jenis kelamin dan tingkat pendidikan juga menunjukkan tidak adanya pengaruh signifikan. Artinya, seluruh pengikut Instagram sama-sama dipengaruhi oleh paparan konten Instagram @wantja dalam membentuk tingkat pengetahuan tentang kesehatan, terlepas dari jenis kelamin dan tingkat pendidikan pengikut Instagram. / Mental health is an important indicator in determining a person's quality of life. Individuals experiencing mental health disorders generally demonstrate a decrease in productivity in their daily activities. Maintaining mental health requires consistent effort, such as consulting with a psychologist or watching programs about tips for maintaining mental health on platforms like Instagram, such as the account @wantja. This research aims to investigate the influence of exposure to content from the Instagram account @wantja on followers' knowledge about mental health. Additionally, this study examines control variables including gender and education level. This research employs George Gerbner's Cultivation Theory, which posits that prolonged exposure to media content shapes public perception and knowledge. Data were collected through an online survey of 100 followers of the Instagram account @wantja (aged 16-27 years), selected through purposive sampling with a margin of error of 10%. This study employed a quantitative approach. The results indicate that the frequency, duration, and intensity of viewing significantly affect the knowledge, awareness, and understanding of followers regarding mental health. Intensity of viewing showed the strongest impact, followed by frequency and duration. Furthermore, the results of the tests on the control variables of gender and education level also indicate that there is no significant effect. This means that all Instagram followers are equally influenced by the exposure to the content of @wantja in shaping their level of knowledge about health, regardless of the gender and education level of the Instagram followers.
Item Type: | Thesis (S1) | ||||||||
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Subjects: | TECHNOLOGY TECHNOLOGY > Technology (General) TECHNOLOGY > Technology (General) > Communication of technical information |
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Divisions: | FAKULTAS ILMU SOSIAL DAN ILMU POLITIK > Ilmu Komunikasi | ||||||||
Depositing User: | Bramcov Stivens Situmeang | ||||||||
Date Deposited: | 03 Jul 2025 07:10 | ||||||||
Last Modified: | 03 Jul 2025 07:10 | ||||||||
URI: | http://repository.uki.ac.id/id/eprint/19381 |
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