The Role Of Effective Communication Of The Promotional Poster Faculty Of Letters Universitas Kristen Indonesia

Fedron, Jovi Honnest (2021) The Role Of Effective Communication Of The Promotional Poster Faculty Of Letters Universitas Kristen Indonesia. D3 thesis, Universitas Kristen Indonesia.

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Abstract

Pentingnya pemahaman tentang “Peran Komunikasi Efektif Poster Promosi Fakultas Sastra Universitas Kristen Indonesia” sangat penting karena dalam membuat poster, isinya harus mudah dipahami oleh pembaca dan memuat konten yang menarik mulai dari warna, Background, serta font tertulis. Pendekatan pendekatan yang memberi penekanan kuat pada observasi mendalam. hasil, pendekatan analisis kualitatif dapat mengarah pada pemeriksaan fenomena yang lebih menyeluruh. Dalam pembuatan flyer, pasti diperlukan komunikasi yang baik agar pesan dapat tersampaikan kepada pembaca. Peran komunikasi efektif sangat penting oleh karena itu penulis berusaha menerapkannya. Materi yang harus dikemas dalam poster juga harus diperhatikan dengan matang agar menarik dibaca. Mengingat banyaknya tugas desain, poster merupakan salah satu aspek terpenting dalam promosi, khususnya di Fakultas Sastra Universitas Kristen Indonesia. Karena poster dikemas dengan komunikasi yang efektif dan persuasif, masyarakat cenderung terlibat dan tertarik untuk mendaftar karena poster yang menarik. Perlunya meningkatkan keterampilan membuat poster yang ditampilkan harus menarik dan mampu pembaca untuk mengenal lebih mengenal topik yang akan datang. Kata kunci: Efektif, Persuasif, Komunikasi, Poster, Desain. / The importance of understanding "The Role of Effective Communication of Promotional Posters for the Faculty of Letters of Universitas Kristen Indonesia." is critical because when creating posters, the content must be easily digestible by readers and contain interesting content ranging from colors, backgrounds, and written fonts. Qualitative approaches are those that place a strong emphasis on in-depth observation. As a result, qualitative analysis approaches may lead to a more thorough examination of a phenomenon. In making flyers, it is necessary to have good communication to convey messages to readers. The role of effective communication is crucial; therefore, the author tries to apply it.The material that must be packaged in the poster must also be carefully considered in order to be enjoyable to read. Given the numerous design assignments, posters are one of the most important aspects of promotion, especially at the Universitas Kristen Indonesia’s Faculty of Letters. Since the poster is packaged with effective and persuasive communication, the public is more likely to be involved in registering with an appealing poster. The need to improve poster-making skills because the posters that are shown must be appealing and able to entice readers to learn more about the topic being promoted. Key words: Effective, Persuasive, Communication, Poster, Designers

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