Adaptasi Program Pencegahan Stunting dalam video Dokumenter “Cegah Stunting bersama AISA” Sebagai Media Kampanye Sosial.

Bolle, Michele Abdigael Tania (2026) Adaptasi Program Pencegahan Stunting dalam video Dokumenter “Cegah Stunting bersama AISA” Sebagai Media Kampanye Sosial. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Stunting merupakan permasalahan kesehatan sistemik yang mengancam kualitas sumber daya manusia Indonesia, termasuk di wilayah urban Jakarta Timur yang menghadapi paradoks kemiskinan gizi di tengah ketersediaan fasilitas kesehatan. Karya ini merupakan skripsi penciptaan film dokumenter berdurasi 16 menit 15 detik berjudul "Cegah Stunting Bersama AISA", yang diproduksi dengan menempatkan penulis sebagai produser. Tujuan penciptaan karya ini adalah merancang sistem manajemen produksi yang integratif mencakup tahap pra-produksi, produksi, dan pasca-produksi, serta menyusun strategi naratif yang menyelaraskan data medis stunting dengan pendekatan sosiokultural lintas agama sebagai media kampanye sosial yang persuasif. Objek karya berfokus pada program AISA (Anak Indonesia Sehat) dari Komunitas Wadah Komunikasi dan Pelayanan Umat Bersama (WKPUB) di Jakarta Timur, yang menerapkan dua pilar intervensi utama: Pemberian Makanan Tambahan (PMT) berbasis protein hewani dan pendampingan edukasi intensif bagi keluarga berisiko stunting. Metode penciptaan menggunakan pendekatan dokumenter ekspositori dengan teknik observasi langsung, wawancara mendalam terhadap sembilan narasumber, dan pengambilan footage autentik di lokasi kegiatan AISA. Dalam pengelolaan tim, diterapkan teori Kepemimpinan Situasional Hersey dan Blanchard melalui gaya directing, coaching, supporting, dan delegating. Karya ini berhasil dipublikasikan melalui kanal YouTube Berita Nasional TV pada 1 Juni 2026 dan meraih 550 penonton serta 120 tanda suka dalam lima hari pertama penayangan. Hasil analisis menunjukkan bahwa film dokumenter yang dikelola secara terstruktur mampu mengubah persoalan stunting yang kompleks menjadi narasi visual yang mudah dipahami, membangun empati publik, dan mendorong kesadaran kolektif masyarakat perkotaan terhadap pentingnya pencegahan stunting demi terwujudnya generasi emas Indonesia. Kata Kunci: stunting, Video dokumenter, kampanye sosial, produser, WKPUB. / Stunting is a systemic public health issue that threatens the quality of Indonesia's human resources, including in the urban area of East Jakarta, which faces the paradox of nutritional poverty despite the availability of healthcare facilities. This project is a creative thesis in the form of a 16-minute and 15-second documentary film entitled "Prevent Stunting with AISA", with the author serving as the producer. The purpose of this creative work is to design an integrated production management system encompassing the pre-production, production, and post-production stages, while developing a narrative strategy that integrates medical data on stunting with a cross-religious sociocultural approach as a persuasive social campaign medium. The documentary focuses on the AISA (Healthy Indonesian Children) program initiated by the Wadah Komunikasi dan Pelayanan Umat Bersama (WKPUB) Community in East Jakarta, which implements two primary intervention pillars: the provision of supplementary feeding (PMT) based on animal protein and intensive educational assistance for families at risk of stunting. The production employed an expository documentary approach using direct observation, in-depth interviews with nine informants, and authentic footage captured at AISA program locations. Team management was carried out by applying Hersey and Blanchard's Situational Leadership Theory through directing, coaching, supporting, and delegating leadership styles. The documentary was successfully published on the Berita Nasional TV YouTube channel on June 1, 2026, achieving 550 views and 120 likes within the first five days of publication. The findings indicate that a systematically managed documentary film can transform the complex issue of stunting into an accessible visual narrative, foster public empathy, and encourage collective awareness among urban communities regarding the importance of stunting prevention in supporting the realization of Indonesia's Golden Generation. Keywords: stunting, documentary film, social campaign, producer, WKPUB.

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