PERAN IMPLEMENTER PADA PASCA PRODUKSI VIDEO COMPANY PROFILE PT SIAP PASTI CERDAS – SPACE BASKETBALL DALAM MEMPERKUAT BRAND PERFORMANCE

Daramera, Trifani Maria Hana (2026) PERAN IMPLEMENTER PADA PASCA PRODUKSI VIDEO COMPANY PROFILE PT SIAP PASTI CERDAS – SPACE BASKETBALL DALAM MEMPERKUAT BRAND PERFORMANCE. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Penciptaan video company profile PT Siap Pasti Cerdas melalui brand SPACE Basketball dilatarbelakangi oleh kebutuhan perusahaan akan media komunikasi visual yang mampu memperkenalkan identitas, program pelatihan, serta kualitas layanan kepada masyarakat. Karya ini bertujuan menghasilkan video company profile yang mendukung brand performance SPACE Basketball melalui penyampaian informasi yang informatif, menarik, dan sesuai dengan citra perusahaan. Dalam penciptaan karya ini, penulis berperan sebagai implementer yang bertanggung jawab pada proses review, revisi, distribusi, dan evaluasi karya. Konsep yang digunakan adalah Brand Performance dari Keller yang menekankan kemampuan merek dalam menunjukkan kualitas, kredibilitas, dan manfaat kepada audiens. Proses evaluasi dilakukan melalui penilaian mitra, monitoring performa publikasi pada platform YouTube dan Instagram, serta wawancara kepada audiens. Hasil evaluasi menunjukkan bahwa video company profile mampu membantu audiens memahami identitas perusahaan, program pelatihan, dan kualitas layanan yang dimiliki SPACE Basketball serta memberikan kesan positif terhadap perusahaan. Dengan demikian, video company profile yang dihasilkan dapat berfungsi sebagai media komunikasi visual yang mendukung penguatan brand performance SPACE Basketball./The creation of a company profile video for PT Siap Pasti Cerdas through its SPACE Basketball brand was motivated by the company's need for a visual communication medium capable of introducing its identity, training programs, and service quality to the public. This project aims to produce a company profile video that supports SPACE Basketball's brand performance through informative, engaging, and company-oriented content. In this project, the author acted as an implementer responsible for the review, revision, distribution, and evaluation stages of the video. The project applied Keller's Brand Performance concept, which emphasizes a brand's ability to demonstrate quality, credibility, and benefits to its audience. The evaluation process was conducted through client assessment, publication performance monitoring on YouTube and Instagram, and audience interviews. The results indicate that the company profile video successfully helped audiences understand the company's identity, training programs, and service quality while creating a positive impression of SPACE Basketball. Therefore, the resulting company profile video serves as a visual communication medium that supports the enhancement of SPACE Basketball's brand performance.

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