Kinerja “Planner” Dalam Pembuatan Video Company Profile SPACE Basketball: Train Hard, Play Smart, Grow Together

Eka, Velina (2026) Kinerja “Planner” Dalam Pembuatan Video Company Profile SPACE Basketball: Train Hard, Play Smart, Grow Together. S1 thesis, Universitas Kristen Indonesia.

	Text (Hal_Judul_Daftar_Isi_Daftar_Tabel_Daftar_Gambar_Daftar_Lampiran_Abstrak) HalJudulDaftarIsiDaftarTabelDaftarGambarDaftarLampiranAbstrak.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (747kB)
	Text (BAB_I) BABI.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (227kB)
	Text (BAB_II) BABII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (478kB)
	Text (BAB_III) BABIII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (640kB)
	Text (BAB_IV) BABIV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (160kB)
	Text (Daftar_Pustaka) DaftarPustaka.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (156kB)
	Text (Lampiran) Lampiran.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

Di era digital saat ini, media komunikasi visual menjadi salah satu sarana yang efektif dalam membangun citra perusahaan dan meningkatkan performa merek di tengah persaingan yang semakin kompetitif. PT Siap Pasti Cerdas memanfaatkan strategi komunikasi tersebut melalui pembuatan video company profile SPACE Basketball sebagai media informasi sekaligus promosi yang mampu memperkenalkan identitas, nilai, serta keunggulan akademi basket kepada masyarakat. Proyek ini bertujuan untuk menghasilkan video company profile berbasis konsep brand performance yang mampu menampilkan bukti nyata kinerja dan pencapaian SPACE Basketball, sekaligus mengkaji peran strategis seorang planner dalam proses perencanaan dan produksi media komunikasi visual. Metode yang digunakan dalam pembuatan karya ini terbagi ke dalam tiga tahapan utama, yaitu pra-produksi, produksi, dan pasca-produksi. Pada tahap pra-produksi, planner berperan dalam melakukan riset, analisis kebutuhan komunikasi, penyusunan konsep kreatif, serta perencanaan pesan yang akan disampaikan kepada audiens. Tahap produksi dilakukan melalui pengambilan gambar yang menampilkan berbagai aktivitas pelatihan, fasilitas, program pembinaan, serta dokumentasi kegiatan yang mendukung citra profesional SPACE Basketball. Selanjutnya, pada tahap pasca-produksi dilakukan proses penyuntingan, penataan visual, audio, dan narasi untuk menghasilkan video yang informatif dan menarik. Hasil dari proyek ini adalah video company profile berdurasi 7 menit yang secara komprehensif menampilkan sejarah perusahaan, visi dan misi, program unggulan, fasilitas, serta testimoni dari peserta dan pihak terkait. Video juga menyoroti berbagai indikator brand performance, seperti pertumbuhan jumlah peserta, kualitas program pembinaan, dan sistem pelatihan yang terstruktur. Hasil kajian menunjukkan bahwa keterlibatan planner memiliki peran yang sangat penting dalam menyelaraskan strategi komunikasi, pesan, dan elemen visual sehingga mampu memperkuat reputasi perusahaan, meningkatkan kredibilitas, serta memperluas popularitas SPACE Basketball di masyarakat. Kata Kunci: Planner, Video Company Profile, Brand Performance, Komunikasi Visual, SPACE Basketball / In today's digital era, visual communication media has become one of the most effective tools for building a company's image and enhancing brand performance amidst increasingly competitive business environments. PT Siap Pasti Cerdas utilizes this communication strategy through the production of a company profile video for SPACE Basketball as both an informational and promotional medium that introduces the academy's identity, values, and competitive advantages to the public. This project aims to produce a company profile video based on the brand performance concept that highlights the academy's achievements and performance indicators while examining the strategic role of a planner in the development and production of visual communication media. The method employed in this project consists of three main stages: pre-production, production, and post-production. During the pre-production stage, the planner is responsible for conducting research, analyzing communication needs, developing creative concepts, and planning the messages to be delivered to the target audience. The production stage involves capturing footage of training activities, facilities, coaching programs, and other supporting activities that reflect the professional image of SPACE Basketball. Subsequently, the post-production stage includes video editing, visual and audio arrangement, and narration development to create an informative and engaging final product. The result of this project is a 7-minute company profile video that comprehensively presents the organization's history, vision and mission, flagship programs, facilities, and testimonials from participants and related stakeholders. The video also highlights various brand performance indicators, including participant growth, the quality of coaching programs, and a structured training system. The findings indicate that the involvement of a planner plays a crucial role in aligning communication strategies, messages, and visual elements, thereby strengthening the company's reputation, enhancing its credibility, and increasing the popularity of SPACE Basketball among the public. Keywords: Planner, Company Profile Video, Brand Performance, Visual Communication, SPACE Basketball.

Actions (login required)

View Item