Analisis Implementasi Komunikasi Strategis Dalam Program Corporate Social Responsibility PT Kalimantan Prima Persada

Silaban, Patricia Tiurmaida (2026) Analisis Implementasi Komunikasi Strategis Dalam Program Corporate Social Responsibility PT Kalimantan Prima Persada. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Penelitian ini membahas hambatan komunikasi dalam implementasi program Corporate Social Responsibility (CSR) pada PT Kalimantan Prima Persada, khususnya pada program CSR pilar lingkungan di industri jasa pertambangan. Penelitian ini dilatarbelakangi oleh masih adanya kesenjangan antara pemahaman dan implementasi CSR di lapangan, rendahnya ketercapaian target program pada beberapa site operasional, serta belum optimalnya koordinasi komunikasi antar pelaksana CSR. Penelitian ini bertujuan untuk mengidentifikasi hambatan komunikasi yang muncul dalam implementasi program CSR, menganalisis pengaruh hambatan tersebut terhadap pelaksanaan program, serta memahami upaya yang dilakukan oleh PIC CSR site area dalam mengatasinya. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus pada empat site operasional PT Kalimantan Prima Persada, yaitu BDMA, SJRP, AOCB, dan RANT. Teknik pengumpulan data dilakukan melalui wawancara mendalam dan dokumentasi dengan informan yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan model Miles, Huberman, dan Saldaña yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa hambatan komunikasi yang muncul meliputi hambatan mekanik, semantik, dan manusiawi, seperti ketidaksinkronan informasi antara kantor pusat dan site, perbedaan persepsi mengenai tujuan program CSR, keterbatasan komunikasi dengan masyarakat, serta rendahnya pemahaman sebagian pihak terhadap pelaksanaan CSR. Hambatan tersebut mempengaruhi efektivitas implementasi program CSR, terutama pada koordinasi internal dan pencapaian target program. Untuk mengatasi hambatan tersebut, perusahaan melakukan penguatan koordinasi internal, pelaksanaan CSR Workshop 2025, peningkatan komunikasi partisipatif dengan stakeholder, serta penyesuaian strategi komunikasi sesuai kondisi masing-masing site. Kata kunci: Corporate Social Responsibility, hambatan komunikasi, komunikasi strategis, industri pertambangan, implementasi CSR. / This study discusses communication barriers in the implementation of Corporate Social Responsibility (CSR) programs at PT Kalimantan Prima Persada, particularly environmental pillar CSR programs in the mining services industry. The study was motivated by the gap between the understanding and implementation of CSR in the field, the low achievement of program targets at several operational sites, and the lack of optimal communication coordination among CSR implementers. This study aims to identify communication barriers that arise in the implementation of CSR programs, analyze the impact of these barriers on program implementation, and understand the efforts made by CSR PICs at site areas to overcome them. This research employed a qualitative approach using a case study method at four operational sites of PT Kalimantan Prima Persada, namely BDMA, SJRP, AOCB, and RANT. Data collection techniques were conducted through in-depth interviews and documentation with informants selected using purposive sampling techniques. Data analysis was carried out using the Miles, Huberman, and Saldaña model, which includes data reduction, data display, and conclusion drawing. The results showed that the communication barriers included mechanical, semantic, and human barriers, such as information misalignment between the head office and operational sites, differences in perceptions regarding CSR program objectives, limited communication with local communities, and inadequate understanding of CSR implementation among several parties. These barriers affected the effectiveness of CSR program implementation, particularly in internal coordination and the achievement of program targets. To overcome these barriers, the company strengthened internal coordination, conducted the CSR Workshop 2025, improved participatory communication with stakeholders, and adjusted communication strategies according to the conditions at each operational site. Keywords: Corporate Social Responsibility, communication barriers, strategic communication, mining industry, CSR implementation

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