Proses Penyutradaraan dalam Pembuatan Video Company Profile PT Mastrada Sebagai Media Promosi dan Informasi = Directing Process in Making PT Mastrada's Company Profile Video as Promotional and Information Media

Tampubolon, Kevin Nauli (2024) Proses Penyutradaraan dalam Pembuatan Video Company Profile PT Mastrada Sebagai Media Promosi dan Informasi = Directing Process in Making PT Mastrada's Company Profile Video as Promotional and Information Media. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Penciptaan karya ini, memiliki tujuan antara lain yaitu untuk memberikan citra yang baik bagi perusahaan PT Mastrada dan memberikan gambaran kepada calon pelanggan tentang perusahaan tersebut. Alasan memilih penciptaan karya company profile ini, dikarenakan PT Mastrada belum memiliki video company profile yang sangat berguna untuk membangun citra. Pada proses penyutradaraan konsep yang digunakan dalam penciptaan karya ini yaitu dengan menggabungkan video antara narasumber dengan video animasi yang berisikan data perusahaan yang nantinya hal ini dapat menghasilkan video company profile yang menarik. Dalam melakukan proses produksi, sebagai sutradara memiliki tugas yang cukup penting, antara lain yaitu menentukan konsep yang menarik, menentukan talent atau aktor yang cocok, hingga menentukan hari dan tanggal proses syuting, serta memandu jalannya proses produksi. Pada proses penyutradaraan, terdapat teori-teori yang dipersiapkan, seperti perencanaan konsep kreatif, desain grafis, gambar dan fotografi, garfik dan infografis, teks dan narasi, ilustrasi dan animasi serta video. Teori ini dipersiapkan untuk penciptaan karya ini agar dapat menciptakan karya yang menarik dan disukai banyak orang. Evaluasi dalam penciptaan karya ini terdapat perubahan seperti perubahan hari dan tanggal proses produksi hingga proses pasca produksi yaitu publikasi, serta adanya perubahan anggaran yang telah direncanakan. Melalui penciptaan karya ini dapat disimpulkan bahwa tugas sebagai seorang sutradara mempengaruhi proses penciptaan karya ini dalam menentukan pilihan seperti konsep, aktor dan penulis naskah serta kemampuan sutradara yang berani dalam mengambil keputusan agar proses penciptaan dapat berjalan dengan lancar. / In creating this work, there are objectives, among other things, to provide a good image for the company PT Mastrada and provide potential customers with an idea about the company. The reason for choosing to create this company profile work is because PT Mastrada does not yet have a company profile video which is of course very useful for the company. In the directing process, the concept used in the creation of this work is to combine videos between sources with animated videos containing company data, which in turn can produce an interesting company profile video in the creation of this work. In carrying out the production process, as a director you have quite important duties, including determining an interesting concept, determining suitable talent or actors, determining the day and date of the shooting process, and guiding the course of the production process. In the directing process, before carrying out the work creation process, there are theories that are prepared, such as creative concept planning, graphic design, drawing and photography, graphics and infographics, text and narrative, illustration and animation and video. This theory was prepared for the creation of this work in order to create work that is interesting and liked by many people. Evaluation in the creation of this work includes changes such as changes to the day and date of the production process to the post-production process, namely publication, as well as changes to the planned budget. And from the creation of this work, it can be concluded that the duties as a director influence the process of creating this work in determining choices such as concept, actors and scriptwriters. Then promotion and information are also concluded to be one of the goals of creating this work, so that the company's ideals are achieved well.

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