PENGENDALIAN COMMON JALAN RAYA TERKAIT REKLAME LUAR RUANG

Simatupang, Sahala (2018) PENGENDALIAN COMMON JALAN RAYA TERKAIT REKLAME LUAR RUANG. Jurnal Scale, 5 (2). pp. 132-144. ISSN 2338 7912

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Abstract

The outdoor advertisements that increasingly occupy the streets and roads affect the level of publicness of the public spaces. The level of streets or roads publicness is likely to decrease due to an uncontrolled outdoor advertisements, not from the aspect of accessibility but the aspect of the quality of the public space that should be enjoyed and meaned by the community. The frameworks for analyzing public space publicity have been developed by experts. The frameworks analyze based on parameters related to the freedom of the public to access public spaces. Jeremy Németh adapts Lawrence Lessig's framework which has been reconceptualized to a material context, namely a park. This paper discusses the use of the Lawrence Lessig framework for analyzing streets or roads publicness associated with outdoor advertisements and analyzing the control of streets or roads by the central and regional governments in relation to advertisements in Bekasi, West Java, Indonesia. Control of this public space in this case is in the form of laws issued by the central and local governments. Keywords: outdoor advertising, public space, commons, control, laws

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