IMPLEMENTASI PELAYANAN PUBLIK TENTANG INFORMASI KESEHATAN MASYARAKAT KELAS BAWAH DI PUSKESMAS CIPAYUNG JAKARTA TIMUR

Lisma, Theresia Tiurma (2026) IMPLEMENTASI PELAYANAN PUBLIK TENTANG INFORMASI KESEHATAN MASYARAKAT KELAS BAWAH DI PUSKESMAS CIPAYUNG JAKARTA TIMUR. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Puskesmas sebagai garda terdepan pelayanan kesehatan wajib memberikan informasi kesehatan yang jelas dan mudah diakses, terutama bagi masyarakat kelas bawah (ekonomi lemah). Penelitian ini bertujuan untuk menganalisis implementasi pelayanan publik terkait informasi kesehatan, tantangan, dan faktor pendukung di Puskesmas Kecamatan Cipayung, Jakarta Timur. Metode penelitian yang digunakan adalah kualitatif deskriptif, dengan teknik pengumpulan data melalui observasi, wawancara, dan studi dokumen (Survei Kepuasan Masyarakat). Hasil penelitian menunjukkan bahwa pelayanan informasi kesehatan sudah didukung dengan teknologi, seperti aplikasi Jaksehat dan informasi fisik di papan pengumuman. Namun, terdapat tantangan dalam pemahaman teknologi oleh sebagian masyarakat kelas bawah dan kecepatan penyampaian informasi saat jam sibuk. Kualitas pelayanan terus ditingkatkan melalui akreditasi dan inovasi layanan promotif-preventif. Komunikasi kesehatan merupakan bidang studi yang memanfaatkan proses komunikasi untuk memengaruhi perilaku sehat individu, keluarga, dan masyarakat guna meningkatkan derajat kesehatan secara keseluruhan. Komunikasi kesehatan didefinisikan sebagai proses penyampaian stimulus melalui simbol bahasa atau gerak non-verbal untuk menghadapi isu kesehatan, termasuk pencegahan penyakit, promosi kesehatan, dan peningkatan kesadaran terhadap risiko serta solusi kesehatan. Tujuannya adalah mengubah pengetahuan menjadi sikap dan perilaku sehat melalui transfer informasi via media seperti advokasi, massa, hiburan, atau internet. Komunikasi kesehatan berperan dalam promosi kesehatan, pendidikan masyarakat, dan pemberdayaan komunitas, sering kali melibatkan unsur pesan, sumber, penerima, media, konteks, serta umpan balik. Di era digital, ia semakin relevan untuk menyebarkan informasi via media sosial, membangun hubungan antara tenaga medis dan pasien, serta menanggapi isu seperti COVID-19..Community health centers (Puskesmas), as the frontline providers of health services, are obligated to provide clear and easily accessible health information, especially for lower-income communities. This study aims to analyze the implementation of public services related to health information, challenges, and supporting factors at the Cipayung District Community Health Center, East Jakarta. The research method used was descriptive qualitative, with data collection techniques through observation, interviews, and document studies (Public Satisfaction Survey). The results showed that health information services are supported by technology, such as the Jaksehat application and physical information on bulletin boards. However, there are challenges in understanding technology among some lower-class communities and the speed of information delivery during peak hours. Service quality continues to be improved through accreditation and innovation in promotive and preventive services. Health communication is a field of study that utilizes communication processes to influence the healthy behavior of individuals, families, and communities to improve overall health. Health communication is defined as the process of conveying stimuli through language or nonverbal gestures to address health issues, including disease prevention, health promotion, and raising awareness of health risks and solutions. The goal is to transform knowledge into healthy attitudes and behaviors through the transfer of information via media such as advocacy, mass media, entertainment, or the internet. Health communication plays a role in health promotion, public education, and community empowerment, often involving elements of message, source, recipient, medium, context, and feedback. In the digital age, it is increasingly relevant for disseminating information via social media, building relationships between healthcare professionals and patients, and responding to issues such as COVID-19.

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