Pengaruh Perencanaan Pajak dan Profitabilitas Terhadap Nilai Perusahaan Pada Perusahaan sub Sektor Teknologi Aplikasi Dan Layanan Online Pada BEI 2020-2023

NABABAN, WINARTI RENTINA (2024) Pengaruh Perencanaan Pajak dan Profitabilitas Terhadap Nilai Perusahaan Pada Perusahaan sub Sektor Teknologi Aplikasi Dan Layanan Online Pada BEI 2020-2023. S1 thesis, UNIVERSITAS KRISTEN INDONESIA.

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Abstract

Pengaruh Perencanaan Pajak Dan Profitabilitas terhadap Nilai Perusahaan (Pada Perusahaan Sektor Teknologi Aplikasi Dan Layanan Online YangTerdaftar Di Bursa Efek Indonesia Periode 2020 - 2023) Winarti Rentina Nababan Akuntansi Studi ini berupaya menganalisis bagaimana strategi perencanaan pajak dan tingkat profitabilitas memengaruhi nilai perusahaan pada perusahaan-perusahaan di sektor teknologi aplikasi dan layanan daring yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020 hingga 2023. Pengukuran perencanaan pajak dilakukan dengan melihat efektivitas beban pajak, sementara profitabilitas diukur menggunakan rasio Return on Assets (ROA). Nilai perusahaan dinilai melalui Price to Earnings Ratio (PER). Penelitian ini menggunakan pendekatan kuantitatif dengan teknik analisis regresi linier berganda, memanfaatkan data sekunder dari laporan keuangan perusahaan yang telah dipublikasikan. Temuan penelitian menunjukkan bahwa baik perencanaan pajak maupun profitabilitas secara bersama-sama memiliki dampak signifikan terhadap nilai perusahaan. Namun, secara terpisah, hanya profitabilitas yang terbukti memiliki pengaruh signifikan terhadap nilai perusahaan, sedangkan perencanaan pajak tidak menunjukkan pengaruh yang signifikan. Implikasi dari studi ini adalah penegasan bahwa profitabilitas memainkan peran yang lebih penting dalam menentukan nilai perusahaan dibandingkan dengan perencanaan pajak di sektor ini. Kata Kunci : Perencanaan Pajak, Return On Asset, Nilai Perusahaan /the Influence of Tax Planning and Profitability on Firm Value (In Technology Application and Online Service Companies Listed on the Indonesia Stock Exchange for the Period 2020 – 2023) Winarti Rentina Nababan – Accounting This study aims to analyze how tax planning strategies and profitability levels affect firm value in technology application and online service companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2023 period. Tax planning is measured by examining the effectiveness of the tax burden, while profitability is measured using the Return on Assets (ROA) ratio. Firm value is assessed through the Price to Earnings Ratio (PER). The research employs a quantitative approach with multiple linear regression analysis, utilizing secondary data from published company financial reports. The findings indicate that tax planning and profitability jointly have a significant impact on firm value. However, individually, only profitability has a significant effect on firm value, while tax planning does not show a significant influence. The implication of this study emphasizes that profitability plays a more crucial role in determining firm value compared to tax planning in this sector. Keywords: Tax Planning, Return on Assets, Firm Value

Item Type: Thesis (S1)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorSIDHARTA, JUANIVANIDN0326067006juaniva.sidharta@uki.ac.id
Thesis advisorLUMBANTORUAN, RUTMANNIDN0313126403UNSPECIFIED
Subjects: SOCIAL SCIENCES > Finance > Finance management. Business finance. Corporation finance
Divisions: FAKULTAS EKONOMI DAN BISNIS > Akuntansi
Depositing User: Ms Winarti Rentina Nababan
Date Deposited: 05 Nov 2025 08:21
Last Modified: 05 Nov 2025 08:21
URI: http://repository.uki.ac.id/id/eprint/20825

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