PERAN ORGANIZER DALAM PROSES PEMBUATAN VIDEO COMPANY PROFILE YANG BERJUDUL “CLOSE YOUR EYES, AND MAKE A WISH WITH PIZZA BOXX”

Holly, Ireine Arnesta (2025) PERAN ORGANIZER DALAM PROSES PEMBUATAN VIDEO COMPANY PROFILE YANG BERJUDUL “CLOSE YOUR EYES, AND MAKE A WISH WITH PIZZA BOXX”. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Proses penciptaan karya video company profile yang berjudul “Close Your Eyes and Make a Wish with Pizza Boxx Indonesia”. Video ini diproduksi pada 23 April 2025 dan bertujuan untuk memperkenalkan identitas serta nilai-nilai yang diusung oleh Pizza Boxx Indonesia melalui pendekatan visual dan naratif yang berfokus pada pengalaman merek (brand experience). Penulis berperan sebagai processing, yang mencakup pra-produksi, produksi, hingga pascaproduksi karya. Konsep visual disusun dengan mengedepankan tone warna hangat namun tetap natural. Narasi video disusun berdasarkan wawancara bersama karyawan yang menceritakan bagaimana perusahaan dijalankan dari dalam, dilengkapi testimoni pelanggan yang diambil langsung di outlet. Seluruh footage direkam secara mandiri, dengan tambahan foto dokumentasi awal perusahaan dari arsip internal. Lokasi pengambilan gambar meliputi outlet, kantor pusat, area tempat nongkrong, hingga rumah pelanggan. Proses pascaproduksi dilakukan menggunakan CapCut Pro, termasuk penyesuaian visual, penghapusan elemen latar yang mengganggu, serta pemotongan durasi demi efisiensi penyampaian pesan. Video berdurasi akhir 4 menit 50 detik ini diunggah di halaman Instagram resmi Pizza Boxx Indonesia sebagai strategi distribusi utama, mengingat platform tersebut memiliki pengikut terbanyak dibanding media sosial lainnya. Evaluasi dilakukan berdasarkan respon audiens, termasuk pertanyaan tentang lokasi outlet dan sejarah berdirinya perusahaan, serta apresiasi dari pihak internal seperti karyawan dan pemilik usaha. Proses ini memperlihatkan pentingnya tahap processing dalam menghasilkan karya company profile yang tidak hanya informatif, tetapi juga membangun kedekatan emosional antara brand dan penontonnya. Kata Kunci: video company profile, Pizza Boxx Indonesia, processing, brand experience, produksi video / This research is part of the creative process for producing a company profile video titled “Close Your Eyes and Make a Wish with Pizza Boxx Indonesia.” The video was produced on April 23, 2025, with the aim of introducing the brand identity and values of Pizza Boxx Indonesia through a visual and narrative approach centered on brand experience. The writer was responsible for the processing stage, which includes pre-production, production, and post-production. The visual concept emphasizes a warm yet natural color tone. The narrative is based on interviews with employees who share insights into the internal operations of the company, combined with customer testimonials recorded on-site. All footage was self- produced, with the addition of archived images from the early days of the company. Filming locations included the outlet, office, hangout areas, and customers' homes. Post-production was carried out using CapCut Pro, involving visual adjustments, background clean-up, and minor duration cuts to ensure effective message delivery. The final video, with a duration of 4 minutes and 50 seconds, was published on the official Instagram page of Pizza Boxx Indonesia as the primary distribution platform, considering its large follower base compared to other social media channels. Evaluation was conducted based on audience responses, including inquiries about the outlet’s location and the company’s founding history, as well as appreciation from employees and the business owner. This process highlights the importance of the processing stage in creating a company profile video that is not only informative but also emotionally engaging for the audience. Keywords: company profile video, Pizza Boxx Indonesia, processing, brand experience, video production

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