Tinjauan Yuridis Terkait Merek Dagang Geprek Bensu Putusan No 575/PDT.SUS/HKI/2020 Pada Persaingan Usaha

Sitanggang, Rhyo Marsal (2025) Tinjauan Yuridis Terkait Merek Dagang Geprek Bensu Putusan No 575/PDT.SUS/HKI/2020 Pada Persaingan Usaha. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Merek dagang merupakan identitas penting bagi produk dalam dunia bisnis yang berfungsi untuk membedakan barang atau jasa serta melindungi kepentingan pemiliknya dari persaingan tidak sehat. Penelitian ini membahas kasus sengketa merek dagang antara Ruben Onsu (I Am Geprek Bensu) dan PT Ayam Geprek Benny Sujono berdasarkan Putusan Mahkamah Agung No. 575/Pdt.Sus-HKI/2020. Penelitian bertujuan untuk menganalisis perlindungan hukum bagi pemegang merek yang lebih dahulu mendaftarkan mereknya sesuai prinsip first to file dalam Undang-Undang No. 20 Tahun 2016 tentang Merek dan Indikasi Geografis. Dengan menggunakan metode penelitian yuridis, penelitian ini menyoroti penerapan asas kepastian hukum dan peran perlindungan hukum dalam menyelesaikan sengketa merek dagang. Hasil penelitian menunjukkan bahwa sistem pendaftaran merek di Indonesia masih memiliki kelemahan, terutama dalam administrasi yang menyebabkan potensi sengketa seperti double registration. Putusan Mahkamah Agung memberikan kepastian hukum bagi pihak yang sah, tetapi implementasi dan pengawasan oleh Direktorat Jenderal Kekayaan Intelektual perlu diperkuat. Penelitian ini merekomendasikan perbaikan sistem pendaftaran merek, penguatan regulasi, dan peningkatan pengawasan untuk meminimalkan konflik serupa di masa depan, sehingga menciptakan sistem perlindungan merek yang lebih adil dan transparan. / Trademarks are an important identity for products in the business world that function to distinguish goods or services and protect the interests of their owners from unfair competition. This study discusses a trademark dispute case between Ruben Onsu (I Am Geprek Bensu) and PT Ayam Geprek Benny Sujono based on the Supreme Court Decision No. 575/Pdt.Sus-HKI/2020. The research aims to analyze legal protection for trademark holders who have previously registered their trademarks according to the first-to-file principle in Law No. 20 of 2016 concerning Trademarks and Geographical Indications. Using juridical research methods, this study highlights the application of the principle of legal certainty and the role of legal protection in resolving trademark disputes. The results of the study show that the trademark registration system in Indonesia still has weaknesses, especially in administration that causes potential disputes such as double registration. The Supreme Court's decision provides legal certainty for legitimate parties, but implementation and supervision by the Directorate General of Intellectual Property need to be strengthened. This study recommends improving the trademark registration system, strengthening regulations, and increasing supervision to minimize similar conflicts in the future, thereby creating a fairer and more transparent brand protection system.

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