Analisis Faktor-Faktor yang Mempengaruhi Jumlah Mahasiswa di Fakultas Ekonomi Universitas Kristen Indonesia

Anggraini, Nenny and Sembiring, Carolina F (2016) Analisis Faktor-Faktor yang Mempengaruhi Jumlah Mahasiswa di Fakultas Ekonomi Universitas Kristen Indonesia. fundamental management journal, 1 (2). pp. 60-81. ISSN 2540 - 9220

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Abstract

In this globalization era competition among universities to attract students getting tougher. It is therefore unive rsities should further strenghten its marketing strategy, so that they can attract new students to decide to study in the Faculty of Economics, Christian University of Indonesia, Jakarta. This study aims to determine what factors are influencing numbers s tudents in choosing education at Faculty of Economics, Christian University of Indonesia, Jakarta. The number of samples used in this study were 86 people who are students at the Faculty of Economics, Christian University of Indonesi a , Jakarta. Sampling pe rformed by the method of proportionate random sampling. Data were collected using questionnaires. Variables Measurement with Likert scale in 5 (five) scale and analysis with Multiple Reggression with dummy variable . The result shows that factors must con sider by the student when decided the Economy Faculty of University of Indonesia, Jakarta, are product, cost, promotion, process, people , physical evidence . Keywords: product, cost, promotion, process, people , physical evidence.

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