Analisis Risiko Implementasi Digital Gold pada Transaksi Emas Retail

Bramanto, Johan (2024) Analisis Risiko Implementasi Digital Gold pada Transaksi Emas Retail. S2 thesis, Universitas Kristen Indonesia.

	Text (Hal_Judul_Daftar_Isi_Daftar_Gambar_Daftar_Tabel_Daftar_Lampiran_Abstrak) HalJudulAbstrakDaftarisiDaftarGambarDaftarTabelDaftarlampiran.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BAB_I) BABI.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (237kB)
	Text (BAB_II) BABII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (295kB)
	Text (BAB_III) BABIII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (400kB)
	Text (BAB_IV) BABIV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BAB_V) BABV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (154kB)
	Text (Daftar_Pustaka) DaftarPustaka.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (210kB)
	Text (Lampiran) Lampiran.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (2MB)

Abstract

Penelitian dalam tesis ini adalah tentang PT ANTAM Tbk., perusahaan pertambangan yang juga memasarkan produk logam mulia seperti emas dan perak. Metode penelitian kuantitatif digunakan untuk mengumpulkan data dan mengukur risiko dengan rumus R = P × D. Hasil penelitian menunjukkan bahwa risiko meliputi konsumen tidak jadi mendaftar karena tidak bisa datang ke butik untuk transaksi hybrid, website tidak bisa diakses untuk transaksi online dan konsumen tidak bisa mengakses akun email yang terdaftar. Perusahaan berkomitmen untuk mendigitalisasi proses penjualan emas dengan implementasi "Digital Gold," namun mereka juga harus memitigasi risiko yang mungkin muncul seiring dengan digitalisasi, terutama terkait dengan keamanan data dan layanan online. Penelitian ini memberikan wawasan berharga dalam mengelola risiko transaksi online dalam bisnis penjualan emas retail dan menyoroti pentingnya keamanan data dalam lingkungan bisnis yang semakin digital. / The research in this thesis is about PT ANTAM Tbk., a mining company that also sells precious metal products such as gold and silver. Ouantitative research methods are used to collect data and measure risk with the formula R—P x D. The research findings indicate that risks include customers not registering because they cannot come to the boutigue for hybrid transactions, the website being inaccessible for online transactions, and customers being unable to access their registered email accounts. The company is committed to digitizing the gold sales process with the implementation of "Digital Gold," but they also have to mitigate potential risks that may arise with digitization, especially concerning data security and online services. This research provides valuable insights into managing online transaction risks in the retail gold sales business and highlights the importance of data security in an increasingly digital business environment. Keywords: Risk Analyst, Investment, Retail Gold

Actions (login required)

View Item