Pengaruh Genre Film "Because She Watched" Netflix dengan UN Women terhadap Pola Pikir Perempuan Indonesia : Studi Kasus Pekerja Perempuan Milenial di Jakarta

Gwyn, Pattiruhu Guinevere (2023) Pengaruh Genre Film "Because She Watched" Netflix dengan UN Women terhadap Pola Pikir Perempuan Indonesia : Studi Kasus Pekerja Perempuan Milenial di Jakarta. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Indonesia menjadi negara dengan tingkat ketimpangan gender yang rendah di dunia. World Economic Forum melaporkan bahwa Indonesia berada di peringkat ke-92 dari 146 negara di dunia. Dalam laporannya, Indonesia berada di bawah rata- rata global yakni 0,169 untuk indeks pemberdayaan perempuan di bidang politik. Partisipasi perempuan di bidang politik penting untuk menyuarakan hak fundamental perempuan yang selama ini terbatas dan dapat mempercepat kemajuan bangsa. Dengan itu, diperlukan penyebaran pengetahuan hak asasi perempuan dan penting untuk mengubah pola pikir perempuan Indonesia yang telah terpengaruh oleh stigma negatif tentang kaum perempuan di tengah masyarakat. Pada tahun 2020, UN Women berkolaborasi dengan Netflix dalam merilis genre film “Because She Watched” yang berisikan lebih dari lima puluh film tentang pemberdayaan perempuan. Kolaborasi ini bertema “I am Generation Equality: Realizing Women’s Right”. Netflix mendukung UN Women dalam mengampanyekan kesetaraan gender dan hak asasi perempuan. Penelitian ini hanya berfokus pada satu film yang terdapat di dalam genre “Because She Watched”, yakni film “Knock Down the House” yang menceritakan tentang perjuangan empat perempuan dari kalangan pekerja biasa yang berusaha untuk berpartisipasi di politik Amerika Serikat. Penelitian ini dilakukan di Kota Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh genre film “Because She Watched” melalui film “Knock Down the House” terhadap pola pikir pekerja perempuan milenial di Jakarta. Penelitian ini menggunakan teori feminisme, konsep diplomasi publik, pola pikir, dan hak asasi perempuan dalam politik. Penelitian ini menggunakan metode kualitatif dengan teknik written interview sebagai metode pengumpulan data dan teknik triangulasi untuk kredibilitas data. Penemuan penelitian menunjukkan genre film “Because She Watched” melalui film “Knock Down the House” tidak sepenuhnya efektif dalam menyadarkan pekerja perempuan milenial di Jakarta tentang peran penting perempuan dalam sektor politik dan menginspirasi mereka untuk terlibat dalam bidang politik di waktu mendatang. Namun, film ini berhasil meningkatkan pengetahuan tentang hak asasi politik perempuan kepada para informan. Kata Kunci: Because She Watched, Knock Down the House, UN Women, Hak Politik Perempuan, Jakarta. / Indonesia is a country with the low level of gender inequality in the world. The World Economic Forum reports that Indonesia is ranked 92nd out of 146 countries in the world. In the report, Indonesia is below the global average of 0.169 for the index of women's empowerment in the political field. Women's participation in politics is important for voicing women's fundamental rights which have so far been limited and can accelerate the progress of the nation. Thus, it is necessary to spread knowledge of women's human rights and it is important to change the mindset of Indonesian women who have been affected by the negative stigma about women in society. In 2020, UN Women collaborated with Netflix in releasing the film genre "Because She Watched" which contains more than fifty films about women's empowerment. The theme of this collaboration is "I am Generation Equality: Realizing Women's Right". Netflix supports UN Women in campaigning gender equality and women's fundamental rights. This research focuses on one film in the “Because She Watched” genre. The film title is “Knock Down the House” which tells about the struggles of four ordinary working women who try to participate in United States politics. This research was conducted in the city of Jakarta. This study aims to determine the influence of the film genre "Because She Watched" through the film "Knock Down the House" on the mindset of millennial female workers in Jakarta. This study uses the theory of feminism, public diplomacy concept, mindset concept, and women's rights in politics concept. This study used a qualitative method with written interview techniques as a data collection method and triangulation techniques for data credibility. Research findings show that the film genre "Because She Watched" through the film "Knock Down the House" is not fully effective in realizing millennial female workers in Jakarta about the important role of women in the political sector and inspiring them to be involved in politics in the future. However, this film succeeded in increasing the knowledge of women's political rights to the informants. Keywords: Because She Watched, Knock Down the House, UN Women, Women’s Political Right, Jakarta

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