Pemaknaan Penggemar Musik Korea Terhadap Aktivitas Idola Melalui Media Sosial Twitter (Studi Fenomenologi BangTan Seoyeondan (BTS) Di Lingkungan Masyarakat Jakarta)

Oktaviana, Elsadai (2019) Pemaknaan Penggemar Musik Korea Terhadap Aktivitas Idola Melalui Media Sosial Twitter (Studi Fenomenologi BangTan Seoyeondan (BTS) Di Lingkungan Masyarakat Jakarta). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Popularitas BTS merupakan bukti kesuksesan musik K-POP secara mendunia. Keberadaan media sosial memudahkan ARMY melakukan aktivitas penggemarnya, salah satunya Twitter. Fitur yang dimiliki platform ini mendukung penggemar dalam melakukan aktivitas mereka. Penelitian ini bertujuan untuk melihat bagaimana pemaknaan penggemar kepada aktivitas penggemarnya di media sosial Twitter. Penelitian menggunakan paradigma konstruktivisme dengan pendekatan kualitatif. Teori pertukaran sosial (Social Exchange Theory) model George C. Homans digunakan dalam meneliti masalah penelitian yang ada. Hasil penelitian menunjukkan bahwa keuntungan yang dimiliki penggemar dalam melakukan aktivitasnya tidak berupa materil, melainkan imateril. kepuasan emosional, motivasi, dan perasaan dicintai menjadi alasan terbesar ARMY terus melakukan aktivitas penggemarnya di Twitter. Kata kunci: Twitter, K-POP, Aktivitas Penggemar, Pertukaran Sosial. The popularity of BTS is now evidence of the success of K-POP music globally. The existence of social media makes it easy for ARMY to carry out its fan activities, one of which is Twitter. The features of this platform support fans in carrying out their activities. This study aims to see how fans mean the activities of their fans on social media Twitter. Research uses the constructivism paradigm with a qualitative approach. The Social Exchange Theory model of George C. Homans is used in researching existing research problems. The results of the study show that the benefits that fans have in carrying out their activities are not material, but are immaterial. Emotional satisfaction, motivation, and feelings of being loved are the biggest reasons ARMY continues to engage in fan activities on Twitter. Keywords: Twitter, K-POP, Fan Activities, Social Exchange.

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