Tinjauan Yuridis Sistem First to File Terhadap Pendaftaran Merek Citayam Fashion Week oleh Baim Wong Menurut Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis

Rodrigo, Valencia (2023) Tinjauan Yuridis Sistem First to File Terhadap Pendaftaran Merek Citayam Fashion Week oleh Baim Wong Menurut Undang-Undang Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Pendaftaran hak merek Citayam Fashion Week pada pertengahan tahun 2022 lalu oleh artis kondang Baim Wong memicu reaksi publik yang menganggapnya sebagai tak bermoral, karena dianggap bukan dia yang mempopulerkan merek Citayam Fashion Week tersebut. Tujuan penelitian ini adalah untuk meneliti siapa yang berhak atas merek Citayam Fashion Week menurut undang-undang nomor 20 tahun 2016 tentang merek dan indikasi geografis/ UU Merek, dan apakah pendaftaran yang dilakukan oleh Baim Wong sudah sesuai dengan ketentuan sistem first to file dalam pendaftaran merek yang diatur di UU merek. Metode penelitian yang digunakan dalam penelitian ini adalah yuridis normatif, yaitu penelitian dengan cara meneliti sumber bahan hukum primer, sekunder dan tersier. Adapun hasil penelitian penulis adalah berdasarkan Undang-Undang Merek, subjek yang berhak atas merek adalah subjek yang pertama kali mendaftarkan hak merek ke Kementerian hukum dan hak asasi manusia tanpa melanggar ketentuan merek tidak dapat didaftar dan merek wajib ditolak. Tindakan Baim Wong dalam melakukan pendaftaran merek Citayam Fashion Week sudah sesuai ketentuan sistem pendaftar pertama atau First to file, dan tidak melanggar ketentuan mengenai merek tidak dapat didaftar dan ditolak sebagaimana diatur di Undang-Undang Nomor 20 tahun 2016 Merek dan Indikasi geografis, dan oleh karenanya walaupun secara moral Baim Wong tidak layak akan tetapi karena undang-undang merek tidak mengenal istilah moral, maka Baim Wong berhak mendaftarkan merek Citayam Fashion Week./ The registration of Citayam Fashion Week trademark rights in mid-2022 by famous artist Baim Wong triggered a public reaction that considered him as immoral, because it was considered that he was not the one who popularized the Citayam Fashion Week brand. The purpose of this study is to examine who is entitled to the Citayam Fashion Week trademark according to law number 20 of 2016 concerning trademarks and geographical indications / Trademark Law, and whether the registration carried out by Baim Wong is in accordance with the provisions of the first to file system in trademark registration regulated in the Trademark Law. The research method used in this research is normative juridical, which is research by examining the sources of primary, secondary and tertiary legal materials. The results of the author's research are based on the Trademark Act, the subject entitled to the trademark is the subject who first registered the trademark rights to the Ministry of law and human rights without violating the provisions of the trademark can not be registered and the trademark must be rejected. Baim Wong's actions in registering the Citayam Fashion Week trademark are in accordance with the provisions of the first registrant system or First to file, and do not violate the provisions of the trademark cannot be registered and rejected as stipulated in Law Number 20 of 2016 Trademarks and Geographical Indications, and therefore although Baim Wong is morally unfit but because the trademark law does not recognize the term moral, then Baim Wong is entitled to register the Citayam Fashion Week trademark.

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