Pengaruh Fitur Produk, Jangkauan Jaringan, Dan Harga Terhadap Keputusan Pembelian Paket Internet Telkomsel Warga Di Lintong Nihuta

Sihombing, Posnita (2021) Pengaruh Fitur Produk, Jangkauan Jaringan, Dan Harga Terhadap Keputusan Pembelian Paket Internet Telkomsel Warga Di Lintong Nihuta. S1 thesis, Universitas Kristen Indonesia.

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Abstract

ABSTRAK POSNITA SIHOMBING, Pengaruh Fitur Produk, Jangkauan Jaringan, dan Harga Terhadap Pembelian Paket Internet Telkomsel (Studi pada Warga Lintong Nihuta) Penelitian ini bertujuan untuk mengetahui pengaruh fitur produk, jangkauan jaringan, dan harga terhadap keputusan pembelian. Populasi dalam penelitian ini Warga Di Lintong Nihuta. Sampel yang ditetapkan sebanyak 100 responden yang menggunakan kartu paket internet telkomsel. Peneliti ini menggunakan teknik sampling random yang meliputi variabel fitur produk, jangkauan jaringan, harga dan keputusan pembelian. Metode analisis data yang digunakan adalah analisis deskriptif karakteristik responden, deskriptif data meliputi, analisis regresi berganda Hasil penelitian ini menunjukkan bahwa terdapat pengaruh fitur produk. Jangkauan jaringan, dan harga secara simultan terhadap keputusan pembelian. Hal ini ditunjukkan dengan nilai Sig. sebesar 0,000 <0,05 dan Fhitung 47,146> Ftabel 2,70. Kata Kunci: Fitur Produk, Jangkauan Jaringan, Harga Dan Keputusan Pembelian/. POSNITA SIHOMBING, Effect of Product Features, Network Coverage, and Price on Purchase of Telkomsel Internet Packages (Study on Residents of Lintong Nihuta). This study aims to determine the effect of product features, network coverage, and price on purchasing decisions. The population in this study is residents of Lintong Nihuta. The sample set is 100 respondents who use Telkomsel internet package cards. This researcher uses a random sampling technique which includes product features, network coverage, price and purchase decisions. The data analysis method used is descriptive analysis of respondents' characteristics, descriptive data analysis includes multiple regression analysis. The results of this study indicate that there is an effect of product features. Network coverage, and price simultaneously on purchasing decisions. This is indicated by the value of Sig. of 0.000 <0.05 and Fcount 47.146> Ftable 2.70. Keywords: Product Features, Network Coverage, Price And Purchase Decision

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