Perlindungan Hukum Terhadap Konsumen Atas Praktik Relabelling dan Overclaim Produk Suplemen Kesehatan (Studi Kasus White Tomato)

Dioh, Dewari Nastiti (2026) Perlindungan Hukum Terhadap Konsumen Atas Praktik Relabelling dan Overclaim Produk Suplemen Kesehatan (Studi Kasus White Tomato). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Penelitian ini menganalisis perlindungan hukum bagi konsumen terhadap praktik relabelling dan overclaim pada produk suplemen kesehatan White Tomato. Praktik tersebut ditandai dengan adanya perubahan penandaan kemasan serta pencantuman klaim manfaat yang tidak sesuai dengan izin edar yang telah disetujui oleh Badan Pengawas Obat dan Makanan (BPOM). Praktik relabelling dan overclaim yang dilakukan pelaku usaha berpotensi menyesatkan konsumen atas informasi yang tidak jelas dan benar. Metode penelitian yang digunakan adalah yuridis normatif dengan pendekatan perundang-undangan dan pendekatan kasus. Penelitian ini menggunakan sumber data berupa bahan hukum primer, sekunder, dan tersier untuk mengidentifikasi permasalahan hukum. Hasil penelitian menyimpulkan bahwa praktik relabelling dan overclaim yang dilakukan pelaku usaha dalam kasus suplemen kesehatan White Tomato dikualifikasikan sebagai pelanggaran terhadap ketentuan peraturan perundang-undangan, khususnya pada kewajiban pencantuman label dan klaim yang sesuai dengan izin edar yang disetujui oleh BPOM. Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen telah mengatur larangan bagi pelaku usaha dan sanksi bagi pelaku usaha, namun implementasi pada kasus White Tomato belum berjalan secara optimal, sehingga diperlukan penguatan peran BPOM dalam pengawasan dan penegakan hukum. Selain itu, diperlukan kesadaran pelaku usaha untuk mematuhi ketentuan peraturan perundang-undangan guna menjamin kepastian dan perlindungan hukum bagi konsumen. / This study analyzes legal protection for consumers against the practices of relabelling and overclaim in White Tomato health supplement products. These practices are characterized by changes in product labeling and the inclusion of benefit claims that are not in accordance with the distribution permit approved by the Food and Drug Supervisory Agency. The practices of relabelling and overclaim carried out by business actors have the potential to mislead consumers through unclear and inaccurate information. The research method employed is normative juridical research using a statutory approach and a case approach. This study utilizes primary, secondary, and tertiary legal materials to identify and analyze the existing legal issues. The results of the study conclude that the practices of relabelling and overclaim committed by business actors in the White Tomato health supplement case can be classified as violations of statutory regulations, particularly regarding the obligation to provide labeling and claims in accordance with the distribution permit approved by the Food and Drug Supervisory Agency. Law Number 8 of 1999 concerning Consumer Protection has regulated prohibitions and sanctions for business actors; however, its implementation in the White Tomato case has not been carried out optimally. Therefore, strengthening the role of the Food and Drug Supervisory Agency in supervision and law enforcement is necessary. In addition, awareness and compliance of business actors with statutory regulations are required to ensure legal certainty and legal protection for consumers.

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