Kontruksi realitas perempuan terhadap pengunggahan split bill selama berpacaran di media sosial TikTok

Harefa, Seven prielis (2026) Kontruksi realitas perempuan terhadap pengunggahan split bill selama berpacaran di media sosial TikTok. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Media sosial TikTok menjadi salah satu ruang bagi pengguna untuk berbagi pandangan mengenai hubungan berpacaran, termasuk mengenai split bill. Konten-konten tersebut menghadirkan berbagi pemaknaan yang memengaruhi cara perempuan memahami pembagian tanggung jawab finansial dalam hubungan. Penelitian ini bertujuan untuk mengetahui konstruksi realitas perempuan terhadap pengunggahan split bill selama berpacaran meelalui media sosial TikTok. Penelitian ini menggunakan metode kualitatif deskriptif dengan teori konstruksi sosial Berger dan Luckmann yang meliputi eksternalisasi, objektivasi, dan internalisasi. Data diperoleh melalui wawancara mendalam dengan informan yang memenuhi kriteria penelitian. Hasil penelitian menunjukkan bahwa TikTok menjadi ruang pembentukan berbagai pandangan mengenai split bill. Perempuan memaknai split bill sebagai bentuk tanggung jawab laki-laki, kesetaraan dalam hubungan, kemandirian, serta proses negosiasi antar pasangan. Selain itu, TikTok turut membentuk standar hubungan yang memengaruhi cara perempuan memandang split bill. Penelitian ini menyimpulkan bahwa pemaknaan perempuan terhadap split bill merupakan hasil konstruksi sosial yang dipengaruhi oleh media sosial, pengalaman pribadi, serta lingkungan sosial. Kata kunci : Konstruksi sosial, Split bill, TikTok, Perempuan, Hubungan pacaran / TikTok has become a platform for users to share their perspectives on dating, including split bills. This content presents various interpretations that influence how women understand the division of financial responsibility in relationships. This study aims to examine women's construction of reality regarding split bills during dating on TikTok. This study used a descriptive qualitative method based on Berger and Luckmann's social construction theory, which encompasses externalization, objectivation, and internalization. Data were obtained through in-depth interviews with informants who met the research criteria. The results show that TikTok serves as a platform for the formation of various perspectives on split bills. Women interpret split bills as a form of male responsibility, equality in relationships, independence, and the negotiation process between partners. Furthermore, TikTok also shapes relationship standards that influence how women view split bills. This study concludes that women's interpretations of split bills are socially constructed, influenced by social media, personal experiences, and their social environment. Keywords: Social Construction, Split Bill, TikTok, Women, Dating Relationships

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