Duta Roblox: Kebangkitan Masyarakat Jaringan Roblox Di Indonesia

Siregar, Julya Angelica (2026) Duta Roblox: Kebangkitan Masyarakat Jaringan Roblox Di Indonesia. S1 thesis, Universitas Kristen Indonesia.

	Text (HalJudulAbstrakDaftarisiDaftarGambarDaftarTabelDaftarLampiran) HalJudulAbstrakDaftarisiDaftarGambarDaftarTabelDaftarLampiran.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BABI) BABI.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (501kB)
	Text (BABII) BABII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (564kB)
	Text (BABIII) BABIII.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BABIV) BABIV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BABV) BABV.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (441kB)
	Text (DaftarPustaka) Daftar Pustaka.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (418kB)
	Text (Lampiran) Lampiran.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (863kB)

Abstract

Perkembangan platform digital global menandai kebangkitan bentuk baru soft power Amerika Serikat melalui dominasi teknologi, arsitektur platform, dan logika ekonomi digital. Roblox, sebagai platform user-generated content berbasis dunia virtual milik Amerika Serikat, merepresentasikan bagaimana pengaruh Amerika Serikat bekerja dalam masyarakat jaringan global tanpa paksaan langsung. Penelitian ini bertujuan menganalisis bagaimana Roblox berfungsi sebagai instrumen soft power Amerika Serikat sekaligus membentuk ruang sosial tempat masyarakat jaringan Indonesia berkembang melalui partisipasi kreator lokal. Penelitian menggunakan pendekatan kualitatif melalui observasi daring (netnografi), wawancara semi-terstruktur dengan developer Roblox Indonesia, dan dokumentasi digital, serta didukung studi literatur mengenai Network Society dan Soft Power. Analisis data dilakukan dengan analisis wacana model kognisi sosial. Hasil penelitian menunjukkan bahwa dominasi platform Amerika Serikat membentuk struktur interaksi digital global, namun dalam struktur tersebut kreator Indonesia membangun praktik representasi budaya dan identitas nasional. Temuan ini memperlihatkan bahwa kebangkitan soft power Amerika Serikat di era digital berjalan seiring dengan terbentuknya masyarakat jaringan lokal dan praktik representasi budaya non-negara sebagai implikasi dari struktur tersebut. / The development of global digital platforms marks the rise of a new form of US soft power through technological dominance, platform architecture, and digital economic logic. Roblox, as a US-owned virtual world-based user-generated content platform, represents how US influence works in global networked societies without direct coercion. This study aims to analyze how Roblox functions as an instrument of US soft power while shaping the social space where Indonesian networked society develops through the participation of local creators. The study uses a qualitative approach through online observation(netnography), semi-structured interviews with Indonesian Roblox developers, and digital documentation, supported by literature studies on Network Society and Soft Power. Data analysis was conducted using social cognitive model discourse analysis. The results show that the dominance of American platforms shapes the structure of global digital interactions, but within that structure, Indonesian creators are building practices of cultural representation and national identity. These findings show that the rise of American soft power in the digital age goes hand in hand with the formation of local networked communities and practices of non-state cultural representation as an implication of that structure.

Actions (login required)

View Item