Kontribusi Industri Musik Indonesia sebagai Soft Diplomacy dalam Membangun Citra Indonesia di Malaysia

Lengkong, Regina Debora (2026) Kontribusi Industri Musik Indonesia sebagai Soft Diplomacy dalam Membangun Citra Indonesia di Malaysia. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Industri hiburan Indonesia telah memainkan peran yang semakin penting dalam soft diplomasi, yang bertujuan untuk mempromosikan citra positif Indonesia di mata dunia. Dalam konteks ini, yang memainkan peran dalam melakukan pendekatan internasional adalah industri hiburan yang termasuk musik, film, seni pertunjukan, dan media sosial, serta peran selebriti dan seniman terkemuka seperti Band Noah, dan musisi terkenal lainnya. Peneliti mengambil studi kasus Musisi asal Indonesia yaitu Noah yang berkontribusi membangun diplomasi lintas negara lewat karya musiknya yang memberikan dampak baik bagi Industri Musik Indonesia. Peneliti akan mengeksplorasi bagaimana karya seni dan kinerja seniman Indonesia dapat menghubungkan dengan audiens internasional dan mengevaluasi dampak positif yang telah dihasilkan oleh industri hiburan Indonesia dalam mencapi nation branding. Dengan mengambil pertanyaan penelitian “Bagaimana Peran Band Noah dalam Mempresentasikan Citra Indonesia di Malaysia Melalui Karya Musik dan Penampilan Pada Tahun 2022-2023” Penelitian ini menggunakan metode kualitatif dengan mengumpulkan data dan menganalisis temuan melalui studi literatur peranan band Noah sebagai aktir diplomasi yang memberikan dampak positif bagi industri musik Indonesia di Malaysia. Dari hasil penelitian industri musik Indonesia diterima dengan baik dan diminati masyarakat Malaysia, dilihat dari observasi melalui media sosial dan frekuensi aktivitas band Noah di Malaysia menunjukkan keterlibatan yang intensif dalam kurun waktu 2022-2023. / The Indonesian entertainment industry has played an increasingly important role in soft diplomacy, which aims to promote a positive image of Indonesia in the eyes of the world. In this context, the entertainment industry, which includes music, film, performing arts, and social media, as well as the role of celebrities and prominent artists such as Band Noah and other famous musicians, plays a role in international outreach. The researcher takes a case study of Indonesian musician Noah, who has contributed to building cross-border diplomacy through his musical works that have had a positive impact on the Indonesian music industry. The researcher will explore how the works of art and performances of Indonesian artists can connect with international audiences and evaluate the positive impact that the Indonesian entertainment industry has had in achieving nation branding. With the research question “How does Band Noah play a role in presenting Indonesia's image in Malaysia through its musical works and performances in 2022-2023?” This study uses qualitative methods by collecting data and analyzing findings through a literature study of Band Noah's role as a diplomatic actor that has had a positive impact on the Indonesian music industry in Malaysia. The results of research show that the Indonesian music industry has been well received and is in demand among Malaysians, as seen from observations on social media and the frequency of Noah's activities in Malaysia, which show intensive involvement in the period 2022-2023.

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