"Posisi Planner pada Video Company Profile Pizza Boxx Indonesia

Satrio, Valentino (2025) "Posisi Planner pada Video Company Profile Pizza Boxx Indonesia. S1 thesis, Universitas Kristen Indonesia.

	Text (Hal_Judul_Cover_Pernyataan_Tanda_Tangan_Daftar_Isi_Abstrak_Abstract) HalJudulCoverPernyataanTandaTanganDaftarIsiAbstrakAbstract.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)
	Text (BAB_1) BAB1.pdf Available under License Creative Commons Attribution Non-commercial Share Alike. Download (767kB)
	Text (BAB_2) BAB2.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (982kB)
	Text (BAB_3) BAB3.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (627kB)
	Text (BAB_4) BAB4.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (190kB)
	Text (Daftar_Pustaka) DAFTARPUSTAKA.pdf Restricted to Registered users only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (309kB)
	Text (Lampiran) LAMPIRAN.pdf Restricted to Repository staff only Available under License Creative Commons Attribution Non-commercial Share Alike. Download (1MB)

Abstract

ABSTRAK Penelitian ini merupakan tugas akhir berbasis karya berjudul "Posisi Planner pada Video Company Profile Pizza Boxx Indonesia." Karya ini disusun untuk memenuhi salah satu syarat memperoleh gelar Sarjana Ilmu Komunikasi di Universitas Kristen Indonesia. Tujuan karya ini adalah merancang strategi komunikasi visual menggunakan pendekatan Brand Experience dalam bentuk video company profile. Penulis berperan sebagai planner, bertanggung jawab atas riset, penyusunan konsep, storyboard, skrip, jadwal produksi, hingga koordinasi dengan tim dan mitra dari Pizza Boxx Indonesia. Produksi dilakukan di tiga lokasi, dengan narasi yang menonjolkan keterlibatan emosional dan keaslian produk. Video ini disusun berdasarkan konsep Brand Experience dari Thomas Gad, yang meliputi dimensi sensorik, afektif, intelektual, dan perilaku. Karya dipublikasikan melalui Instagram dan dipromosikan dengan Instagram Ads. Hasilnya menunjukkan bahwa peran planner sangat penting dalam menyelaraskan visi brand dengan strategi komunikasi visual yang efektif, serta bahwa Brand Experience adalah pendekatan relevan untuk membangun koneksi antara brand lokal dan audiens. Kata kunci: Planner, Brand Experience, Video Company Profile, Strategi Komunikasi, Pizza Boxx Indonesia ABSTRACT This creative final project, titled "The Position of a Planner in the Production of a Company Profile Video for Pizza Boxx Indonesia," fulfills a requirement for the Communication Studies degree at Universitas Kristen Indonesia. The project aims to design a visual communication strategy using the Brand Experience approach. The writer acted as planner, handling brand research, concept development, scriptwriting, scheduling, and coordination with both the production team and Pizza Boxx Indonesia. The video, produced in three locations, focused on delivering emotional and authentic product narratives. Based on Thomas Gad's Brand Experience theory, which covers sensory, affective, intellectual, and behavioral dimensions, the video was distributed through Instagram and promoted via Instagram Ads. The results show that a planner's role is vital in aligning brand vision with effective visual strategy, and that Brand Experience helps build meaningful connections between local brands and audiences. Keywords: Planner, Brand Experience, Company Profile Video, Communication Strategy, Pizza Boxx Indonesia

Actions (login required)

View Item