PROSES PEMBUATAN VIDEO COMPANY PROFILE PT. DAGING WARGA NUSANTARA SEBAGAI MEDIA INFORMASI DAN PROMOSI

Andreano, Mochammad Ekky (2025) PROSES PEMBUATAN VIDEO COMPANY PROFILE PT. DAGING WARGA NUSANTARA SEBAGAI MEDIA INFORMASI DAN PROMOSI. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Skripsi ini membahas proses pembuatan video company profile PT. Daging Warga Nusantara sebagai media informasi dan promosi perusahaan. Video ini dibuat untuk memberikan gambaran menyeluruh mengenai visi, misi, kegiatan operasional, dan nilai perusahaan secara visual dan komunikatif. Proses produksi meliputi tiga tahapan utama, yaitu praproduksi, produksi, dan pascaproduksi. Pada tahap praproduksi, dilakukan identifikasi kebutuhan klien, penyusunan konsep dan naskah, serta perencanaan teknis dan jadwal produksi. Tahap produksi melibatkan pengambilan gambar di beberapa lokasi, pengawasan kualitas visual dan audio, serta komunikasi aktif dengan klien selama wawancara. Tahap pascaproduksi fokus pada penyuntingan video, pengaturan audio, penambahan elemen logo Universitas Kristen Indonesia dan PT. Daging Warga Nusantara, serta proses revisi sampai video final siap dipublikasikan. Evaluasi terhadap proses produksi menunjukkan adanya kendala seperti penyesuaian jadwal dan anggaran, serta perubahan konsep kreatif yang menuntut fleksibilitas tim. Namun, dengan komunikasi yang baik dan manajemen waktu yang adaptif, video berdurasi 5 menit 50 detik ini berhasil diproduksi dengan kualitas yang memenuhi tujuan informatif dan promosi perusahaan. Video tersebut juga telah dipublikasikan secara resmi di kanal YouTube PT. Daging Warga Nusantara. Skripsi karya ini memberikan kontribusi penting sebagai panduan praktis dalam produksi video company profile yang efektif dan efisien. / This thesis discusses the process of making a company profile video of PT. Daging Warga Nusantara as a media for information and promotion of the company. This video was made to provide a comprehensive picture of the company's vision, mission, operational activities, and values visually and communicatively. The production process includes three main stages, namely pre-production, production, and post-production. In the pre-production stage, client needs were identified, concepts and scripts were prepared, and technical planning and production schedules were planned. The production stage involved shooting in several locations, monitoring visual and audio quality, and active communication with clients during interviews. The post-production stage focused on video editing, audio settings, adding elements of the logos of Universitas Kristen Indonesia and PT. Daging Warga Nusantara, and the revision process until the final video was ready to be published. Evaluation of the production process showed obstacles such as adjustments to the schedule and budget, as well as changes in creative concepts that required team flexibility. However, with good communication and adaptive time management, this 5-minute 50-second video was successfully produced with a quality that met the company's informative and promotional goals. The video has also been officially published on the YouTube channel of PT. Daging Warga Nusantara. This thesis provides an important contribution as a practical guide in producing effective and efficient company profile videos.

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