Strategi Pengelolaan SDM Pada Proses Produksi Video Dokumenter "A Given Village" Dalam Menggambarkan Inkulturasi

Tanod, Siona Geraldine Nindy (2025) Strategi Pengelolaan SDM Pada Proses Produksi Video Dokumenter "A Given Village" Dalam Menggambarkan Inkulturasi. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Produser menerapkan strategi pengelolaan Sumber Daya Manusia (SDM) dalam proses penciptaan video dokumenter berjudul “A Given Village” yang mengangkat tema inkulturasi, yakni percampuran nilai agama dan budaya lokal di Desa Blimbingsari. Desa dengan penduduk beragama Kristen ini, dikenal dengan keunikan dalam memadukan ajaran Kristen dan budaya lokal Bali, seperti penggunaan arsitektur Bali dalam rumah ibadah, penggunaan gamelan dan bahasa Bali dalam liturgi, serta tarian khas yang hanya ada di desa ini. Fokus utama dari karya ini adalah bagaimana strategi pengelolaan SDM produser mampu menggambarkan inkulturasi tersebut secara visual maupun naratif, dengan tetap mempertahankan nilai informatif, estetika dan daya tarik penonton. Tujuan dari penulisan karya ini adalah untuk menjalankan strategi yang digunakan produser dalam setiap tahapan produksi, mulai dari pra-produksi, produksi hingga pasca produksi. Data dan informasi diperoleh melalui wawancara dari kepala desa dan warga Desa Blimbingsari. Produser berfokus pada strategi pengelolaan Sumber Daya Manusia (SDM) dan menggunakan teori manajemen POAC (Planning, Organizing, Actuating, Controlling), yang diterapkan secara menyeluruh pada tahap pra- produksi, produksi, hingga pasca-produksi. Hasil video dokumenter ini berdurasi 23 menit 22 detik berhasil dipublikasikan di Channel Youtube KompasTV dan sampai minggu ketiga sudah mendapat lebih dari 50.000 penonton dalam waktu tiga minggu. Strategi produser yang berfokus pada Sumber Daya Manusia (SDM) berperan penting dalam meningkatkan efektifitas kinerja tim. Hal tersebut menjadi faktor keberhasilan pembuatan karya video dokumenter yang mampu menggambarkan inkulturasi dengan dikemas secara menarik, sekaligus memperkenalkan nilai agama dan budaya yang hidup secara harmonis. Kata Kunci : Produser, Strategi Pengelolaan SDM, Video Dokumenter, Inkulturasi, Desa Blimbingsari / The producer implemented a Human Resources (HR) management strategy in the process of creating a documentary video entitled “A Given Village” which raises the theme of inculturation, namely the mixing of local religious and cultural values in Blimbingsari Village. This Christian village is known for its uniqueness in combining Christian teachings and local Balinese culture, such as the use of Balinese architecture in houses of worship, the use of gamelan and Balinese language in liturgy, and unique dances that only exist in this village. The main focus of this work is how the producer's HR management strategy is able to describe this inculturation visually and narratively, while maintaining informative, aesthetic and audience appeal values. The purpose of writing this work is to implement the strategies used by producers in each stage of production, from pre-production, production to post-production. Data and information were obtained through interviews with the village head and residents of Blimbingsari Village. The producer focuses on the Human Resources (HR) management strategy and uses the POAC (Planning, Organizing, Actuating, Controlling) management theory, which is applied comprehensively to the pre-production, production, and post-production stages. The results of this 23-minute 22-second documentary video were successfully published on KompasTV's Youtube Channel and by the third week had received more than 50,000 viewers in three weeks. The producer's strategy that focuses on Human Resources (HR) plays an important role in increasing the effectiveness of the team's performance. This is a factor in the success of making a documentary video that is able to describe inculturation in an attractive way, while introducing religious and cultural values that live harmoniously. Keywords: Producer, HR Management Strategy, Documentary Video. Inculturation, Blimbingsari Village

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