Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian Jersey Futsal di Toko Kalimasada Sport (Studi Kasus pada Futsal Putra & Putri SMK Negeri 2 Tangerang Selatan)

Maresta, Dita (2023) Pengaruh Kualitas Produk, Harga dan Lokasi Terhadap Keputusan Pembelian Jersey Futsal di Toko Kalimasada Sport (Studi Kasus pada Futsal Putra & Putri SMK Negeri 2 Tangerang Selatan). S1 thesis, Universitas Kristen Indonesia.

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Abstract

Riset ini punya tujuan untuk menemukan pengaruh kualitas produk, harga, serta lokasi pada keputusan pembelian jersey futsal di toko kalimasada sport pada futsal putra serta putri SMK Negeri 2 Tangerang Selatan. Sumber data yang dipakai ialah data primar yang didapati dari sebaran kuesioner pada 50 narasumber dengan memakai purposive sample, dan populasi dalam riset ini ialah para siswa/I pemain Futsal Putra serta Putri SMK Negeri 2 Tangerang Selatan sejumlah 50 narasumber. Penarikan sample sejumlah yang ditentukan pada total populasi tersebut. Variable independen dalam riset ini tersusun dari kualitas produk, harga, serta lokasi, sementara variable dependent ialah keputusan pembelian. Analisa yang dipakai dalam riset ini melingkupi uji validity, uji reliability, uji asumsi klasik, uji t, uji F, analisa regresi linear berganda, serta koefisien determinasi. Sementara data sekunder didapati dari studi pustaka dari buku serta sumber informasi lain yang relevan berkaitan pada riset ini. Hasil riset ini menampilkan bahwasanya: (1) ada pengaruh kualitas produk pada keputusan pembelian Jersey Futsal di Toko Kalimasada Sport. (2) ada pengaruh harga pada keputusan pembelian Jersey Futsal di Toko Kalimasada Sport. (3) tidak ada pengaruh lokasi pada keputusan pembelian Jersey Futsal di Toko Kalimasada Sport. (4) adanya pengaruh kualitas produk, harga, serta lokasi pada keputusan pembelian Jersey Futsal di Toko Kalimasada Sport ialah 43,2% serta sisanya dipengaruh oleh variable lain yang tidak masuk dalam riset ini. Saran pada riset ini bagi pihak Kalimasada Sport diinginkan untuk lokasi di toko Kalimasada Sport dapat lebih strategis lagi lantaran penetapan lokasi usaha esensial bagi industri, oleh karenanya industri mesti memamati betapa utamanya menetapkan lokasi usaha, hingga industri dapat lebih maju serta bertumbuh. Kata Kunci : Kualitas Produk, Harga, Lokasi, Keputusan Pembelian. / These studies aim to determining effects of product qualities, prices, and locations on purchases decision for futsal jersey at the Kalimasada Sport shop for male and female futsal at SMK Negeri 2 South Tangerang. Data source use was primarlly data obtained by distribute questionnaire to 50 respondent use purposive sampling, and populations in these studies were male and female futsal players at SMK Negeri 2 South Tangerang with 50 respondents. Sampling as much as specified in the population. The independent variable in these studies consist of product qualities, prices, and location, while dependent variables is the purchase decision. The analysis use in these studies include validity test, reliabilities test, classic assumptions test, t test, F test, multipled linear regressions analysis, and the coefficients of determination. While secondaries data was obtaine through library researched by reading book and others data source that are still relate to this researched. Results of these studies indicating that: (1) there is a effect of product qualities on the purchasing decision of Jersey Futsal at the Kalimasada Sport Store. (2) there is a price effects on decisions to purchase Jersey Futsal at the Kalimasada Sport Store. (3) there is no effects of locations on purchase decisions for Jersey Futsal at the Kalimasada Sport Store. (4) There is a influences of product quality, prices, and locations on the decisions to purchasing Jersey Futsal at the Kalimasada Sport Shop, which is 43,2% and rested is influence by others variable not included in these studies. Suggestions in this research for the Kalimasada Sport are that the location at the Kalimasada Sport store can be even more strategic because setting an important business location for the companies, therefore the companies must pay attentions to how important it is to determine the location of the business, so that the company can progress and develop. Keywords: Product Qualities, Prices, Locations, Purchase Decisions

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