Implementasi Diplomasi Budaya Indonesia dalam Mempromosikan Ulos Batak di Amerika Serikat

Simanungkalit, Florentina (2023) Implementasi Diplomasi Budaya Indonesia dalam Mempromosikan Ulos Batak di Amerika Serikat. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Indonesia memiliki warisan budaya yang sangat beragam. Dalam diplomasi budayanya, Indonesia sering mempromosikan budaya untuk dikenal dan diterima dan diakui oleh negara-negara lainnya salah satunya Ulos Batak. promosi budaya dapat dilakukan oleh diaspora Indonesia yang berdomisili di luar negeri. Salah satunya diaspora yang berdomisili di Amerika Serikat melakukan promosi Ulos Batak. Ulos batak merupakan warisan leluhur asli Indonesia yang memiliki nilai budaya yang tinggi dan patut untuk diperkenalkan ke dunia. Impelementasi Diplomasi Budaya Indonesia dalam mempromosikan Ulos Batak di Amerika Serikat yang bertujuan sebagai langkah positif untuk mempererat realsi persahabatan dengan Amerika Serikat khusunya dibidang budaya. Konsep Diplomasi Budaya, Multi track diplomacy dan Diaspora yang menganalisi Rumusan masalah Implementasi Diplomasi Budaya dalam mempromosikan Ulos Batak di Amerika Serikat dan Bagaimana Peran masyarakat Diaspora suku batak dalam mempromosikan Ulos Batak di Amerika Serikat. Penelitian ini menggunakan metode penelitian kualitatif dengan sumber data primer. Hasil dari penelitian ini adanya Implementasi yang dilakukan pemerintah melalui KJRI yaitu, Indonesian Street Festival dan adanya Peran yang dilakukan oleh Diaspora Suku Batak dalam mempromosikan Ulos Batak di Amerika Serikat melalui New York Fashion Week (NYFW), melalui Pakaian Ulos Batak di Gereja HKBP, dan Pertukaran di Dosen di IAKN. Penelitian ini menemukan bahwa pengaruh impelementasi dan peran diaspora suku batak dalam mempromosikan ulos batak di Amerika Serikat yaitu Adanya peningkatan kunjungan wisatawan masyarakat Amerika Serikat ke Indonesia dan salah satunya di Provinsi Sumatera Utara. Kata Kunci : Ulos Batak, Amerika Serikat, Diplomasi budaya, Implementasi, Promosi. / Indonesia has a very diverse cultural heritage. In its cultural diplomacy, Indonesia often promotes culture to be known and accepted and recognized by other countries, one of which is Ulos Batak. cultural promotion can be carried out by the Indonesian diaspora domiciled abroad. One of them is the diaspora who is domiciled in the United States of America promoting Ulos Batak. Ulos batak is an original Indonesian ancestral heritage that has high cultural value and deserves to be introduced to the world. The implementation of Indonesian Cultural Diplomacy in promoting Batak Ulos in the United States which aims as a positive step to strengthen friendly relations with the United States, especially in the cultural field. The concept of Cultural Diplomacy, Multi-track diplomacy and Diaspora which analyzes the Formulation of the Problem of Implementation of Cultural Diplomacy in Promoting Batak Ulos in the United States and What is the Role of the Batak Diaspora community in promoting Batak Ulos in the United States. This study uses qualitative research methods with primary data sources. The results of this study are the implementation carried out by the government through the Indonesian Consulate, namely, the Indonesian Street Festival and the role played by the Batak Diaspora in promoting Ulos Batak in the United States through New York Fashion Week (NYFW), through Ulos Batak clothing at the HKBP Church, and Exchange at Lecturers at IAKN. This study found that the effect of implementation and the role of the Batak diaspora in promoting Batak ulos in the United States was an increase in visits by tourists from the United States to Indonesia and one of them was in North Sumatra Province. Keyword : Ulos Batak, United States of America, Cultural Diplomacy, Implementation, Promotion

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