Items where Author is "Phan, Steven"

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Phan, Steven and Purba, John Tampil and Budiono, Sidik and Rajagukguk, Wilson (2021) Product Quality, Price, Product Involvement, Atmosphere and WOM Effect on Purchase Intention at Starbucks Coffee Hayam Wuruk Drivethru Jakarta, Indonesia. In: Proceedings of the International Conference on Industrial Engineering and Operations Management. IEOM Society International, Monterrey, Mexico, pp. 2245-2256. ISBN 978 1 7923 6130 2

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