Items where Author is "Panjaitan, Sania Debora"

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Article

Panjaitan, Sania Debora and Sembiring, Carolina F and Malau, Melinda (2023) Pengaruh Komunikasi Pemasaran Produk Melalui Penggunaan Brand Ambassador dan Citra Merek Terhadap Keputusan Pembelian Scarlett Whitening (Studi pada Konsumen Scarlett Whitening Mahasiswa FakuItas Ekonomi dan Bisnis Universitas Kristen Indonesia) = The InfIuence of Product Marketing Communications Through The Use of Brand Ambassador and Brand Image on The Purchase Decision of ScarIett Whitening (Study on ScarIett Whitening Consumers, Students of the FacuIty of Economics and Business, Indonesian Christian University). fundamental management journal, 8 (2). pp. 118-137. ISSN 2540-9816

Thesis

Panjaitan, Sania Debora (2022) Pengaruh Komunikasi Pemasaran Produk Melalui Penggunaan Brand Ambassador dan Citra Merek Terhadap Keputusan Pembelian Scarlett Whitening (Studi Pada Konsumen Scarlett Whitening Mahasiwa Fakultas Ekonomi dan Bisnis Universitas Kristen Indonesia). S1 thesis, Universitas Kristen Indonesia.

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