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Meysyahdamay, and Tobing, Fenny BNL (2019) ANALISIS BRAND EQUITY, BRAND AWARENESS, DAN ATTITUDE TERHADAP PURCHASE INTENTION AIR MINUM DALAM KEMASAN MEREK LE MINERALE (STUDI KASUS MAHASISWA DI UNIVERSITAS KRISTEN INDONESIA). FUNDAMENTAL MANAGEMENT JOURNAL, 4 (1). pp. 67-78. ISSN 2540 9220