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Hikaru, Dimitrius and Purba, John Tampil and Budiono, Sidik and Rajagukguk, Wilson and Adirinekso, Gidion P. (2021) Measurement of Brand Image, Price, Promotion, Ease of Use and Satisfaction to Customer Loyalty of on line Transportation in Urban Area. In: Proceedings of the International Conference on Industrial Engineering and Operations Management. IEOM Society International, Sao Paulo, Brazil, pp. 1243-1254. ISBN 978 1 7923 6125 8