Diplomasi Ekonomi Indonesia dalam Optimalisasi Pasar Non Tradisional: Ekspor Produk Industri Farmasi ke Nigeria, 2019-2022

Gultom, Nadia Laurens (2023) Diplomasi Ekonomi Indonesia dalam Optimalisasi Pasar Non Tradisional: Ekspor Produk Industri Farmasi ke Nigeria, 2019-2022. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Penelitian ini dilatarbelakangi adanya instrumen penguatan diplomasi ekonomi Indonesia di era pemerintahan Joko Widodo (2019-2024) dalam perluasan pasar non tradisional Indonesia ke Kawasan Afrika. Nigeria sebagai salah satu negara di Afrika Barat, merupakan pasar prospektif bagi Indonesia. Penelitian ini bertujuan untuk menganalisis bentuk implementasi dan dampak dari diplomasi ekonomi yang dilakukan Indonesia dalam diversifikasi ekonominya di Nigeria khususnya dalam meningkatkan ekspor produk farmasi tahun 2019-2022. Penelitian ini menggunakan metode penelitian kualitatif jenis studi kasus untuk menjelaskan hasil penelitian melalui data sekunder yang diperoleh dari studi pustaka, serta data primer melalui wawancara. Hasil penelitian menunjukan bahwa bentuk diplomasi ekonomi yang dilakukan oleh Indonesia ke Nigeria adalah melalui diplomasi komersial. Diplomasi komersial yang dimaksudkan adalah diplomasi yang mempromosikan kepentingan pemerintah Indonesia sekaligus kepentingan perusahaan Indonesia dengan melibatkan aktor selain kementerian luar negeri. Penelitian ini menemukan kolaborasi KBRI Abuja dengan ITPC Lagos berperan besar dalam diplomasi komersial tersebut. Dalam meningkatkan ekspor produk farmasi Indonesia ke Nigeria dilakukan melalui kegiatan misi dagang, kunjungan pasar, bussines matching, pameran dagang, edukasi terkait pendaftaran merk dagang, konsultasi bisnis. Adapun Indonesia Africa Infrastructure Dialogue (IAID) tahun 2019 yang mempertemukan antara aktor pemerintah dan non pemerintah, pelaku bisnis Indonesia dengan negara-negara Afrika, menjadi instrumen pendukung dalam meningkatkan kinerja ITPC Lagos. Hasil penelitian menunjukkan terjadi peningkatan ekspor produk farmasi Indonesia ke Nigeria periode 2019-2022 yang berkontribusi terhadap peningkatan PDB nasional Indonesia. Kata Kunci: Diplomasi Komersial, Indonesia, Nigeria, ITPC, Industri Farmasi. / This research is motivated by the existence of instruments to strengthen Indonesia's economic diplomacy during the Joko Widodo administration (2019-2024) in the expansion of Indonesian non-traditional markets to the African Region. Nigeria as a country in West Africa is a prospective market for Indonesia. This study aims to analyze the form of implementation and the impact of economic diplomacy carried out by Indonesia in diversifying its economy in Nigeria, especially in increasing exports of pharmaceutical products in 2019-2022. This research uses a case study type qualitative research method to explain the results of the research through secondary data obtained from literature study, as well as primary data through interviews. The results of the study show that the form of economic diplomacy carried out by Indonesia to Nigeria is through commercial diplomacy. The intended commercial diplomacy is diplomacy that promotes the interests of the Indonesian government as well as the interests of Indonesian companies by involving actors other than looting abroad. This research found that the collaboration between the Indonesian Embassy in Abuja and the ITPC Lagos played a major role in this commercial diplomacy. Increasing exports of Indonesian pharmaceutical products to Nigeria is carried out through trade mission activities, market visits, business matching, trade exhibitions, education related to trademark registration, business consulting. Meanwhile, the 2019 Indonesia Africa Infrastructure Dialogue (IAID) which brought together government and non-government actors, Indonesian business people and African countries, became a supporting instrument in improving the performance of ITPC Lagos. The results of the research show an increase in exports of Indonesian pharmaceutical products to Nigeria for the 2019-2022 period which contributed to an increase in Indonesia's national GDP. Keywords: Commercial Diplomacy, Indonesia, Nigeria, ITPC, Pharmaceutical Industry

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