The Fast Moving Consumer Good Industry Strategy To Increase Profitability to Facing Economic Contraction and Survıve in The Covid-19 Pandemic Era.

Setiawan, Diego Lana (2022) The Fast Moving Consumer Good Industry Strategy To Increase Profitability to Facing Economic Contraction and Survıve in The Covid-19 Pandemic Era. In: 5 th International CEO Communication, Economics, Organization & Social Sciences Congress. NCM Publishing Hous, pp. 1160-1169. ISBN 978-605-73822-7-6

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Abstract

Indonesia has taken aggressive and progressive actions in improving the economy through the Manufacturing Industry. The activities of the industrial sector have an important role in providing a broad influence on regional and national economic growth. The Non-Oil and Gas Processing Industry, especially in the Fast Moving Consumer Good Sector, is still the driving force for the national economy. National GDP for the period 2020 – 2021 experienced a Y-on-Y decline of 2,07%. The Non-Oil and Gas processing Industrial in total contributed 17,9% to the total economic sector. Measures to limit economic and social activities by the government resulted in the cessation of most economic activities and had an impact on the company’s operational activities. This research uses studies on 8 FMCG Companies listed on The Indonesia Stock Exchange Quarterly from 2016 to 2021. The purpose of this study is to identify and find out how much influence cash turnover, account receivable turnover and inventory turnover have on profitability with leverage as the moderating variable. So that the result of this study can be used as a reference as one of the right steps in making decisions in the face of condition such as the current economic contraction. Keywords: Cash Turnover, Inventory Turnover, Account Receivable Turnover, Profitability, and Leverage.

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