BLUE OCEAN vs RED OCEAN

Sintha, Lis (2013) BLUE OCEAN vs RED OCEAN. JURNAL KEUANGAN DAN PERBANKAN, 1 (1). pp. 46-66. ISSN 9772339112136

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Abstract

To have its own blue ocean, company must be managed not in ordinary way. For example, it should not only focus on tis current customers but also on potential customers and change them to customers. Kim dan Mauborgne (2005) introduce four processes that company must do to have its own blue ocean. The processes include developing benefits for customers (why consumers buy), building strategic price, finding strategic cost, and adopting the strategy in organization. This paper introduce siimple idea to build blue ocean strategy in company

Item Type: Article
Subjects: SOCIAL SCIENCES > Finance > Finance management. Business finance. Corporation finance
Depositing User: Edi Wibowo
Date Deposited: 25 Jan 2019 08:24
Last Modified: 25 Jan 2019 08:24
URI: http://repository.uki.ac.id/id/eprint/623

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