E-Business Services Strategy with Financial Technology: Evidence from Indonesia

Purba, John Tampil and Budiono, Sidik and Rajagukguk, Wilson and Samosir, Perak and Adirinekso, Gidion P. (2020) E-Business Services Strategy with Financial Technology: Evidence from Indonesia. In: Proceedings of the 5th NA International Conference on Industrial Engineering and Operations Management, Detroit, Michigan, USA. IEOM Society International, pp. 1543-1551. ISBN 978 0 9855497 8 7

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Abstract

This paper will explain the financial technology business in electronic business services offered by one of the Fintech companies in Indonesia. This paper try to analyze the existence and strategy of services offered by the company. This is important because the digital payment sector is increasingly using fintech services in daily life. In analysis of this research paper, the authors use Stata application version 15. This paper is the result of a survey that aims to clarify how well the impact of fintech services, benefits and security on their preferences in transacting on line. The hypothesis tested is ready to use the services provided by fintech especially those who are millennial. The results of this study prove the hypothesis: they show that respondents are generally happy about fintech services in Jakarta area of new digital financial products. This paper also provides information about the strategies used. Keywords: E-Business, Fintec, digital Services Strategy, Indonesia

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