TRANSNASIONALISASI BENDERA JOLLY ROGER STRAW HAT PIRATES PADA ANIME ONE PIECE SEBAGAI SIMBOL GERAKAN PERLAWANAN DEMONSTRASI DI NEGARA INDONESIA DAN NEPAL

Dheo, Bonefasius Fransisco Da Santos (2026) TRANSNASIONALISASI BENDERA JOLLY ROGER STRAW HAT PIRATES PADA ANIME ONE PIECE SEBAGAI SIMBOL GERAKAN PERLAWANAN DEMONSTRASI DI NEGARA INDONESIA DAN NEPAL. S1 thesis, Universitas Kristen Indonesia.

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Abstract

Fenomena globalisasi budaya populer memungkinkan simbol-simbol budaya melintasi batas negara dan mengalami perubahan makna dalam berbagai konteks sosial dan politik, termasuk dalam praktik aktivisme sosial. Bendera Jolly Roger Straw Hat Pirates dari anime One Piece, yang muncul dalam sejumlah aksi demonstrasi di negara demokrasi seperti Indonesia dan Nepal, dimanfaatkan sebagai simbol perlawanan terhadap praktik kekuasaan yang dianggap represif dan tidak adil. Penelitian ini bertujuan untuk memahami proses transnasionalisasi simbol budaya populer tersebut serta perannya dalam membentuk dan mengartikulasikan aktivisme sosial lintas negara. Penelitian ini menggunakan teori semiotika Roland Barthes untuk menganalisis makna simbol melalui tiga tahap pemaknaan, yaitu denotasi, konotasi, dan mitos. Selain itu, konsep transnasionalisasi budaya dan kerangka aktivisme sosial digunakan untuk menjelaskan proses penyebaran simbol melalui media digital, jaringan fandom, serta ruang publik global. Penelitian ini menerapkan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa dokumentasi visual dan observasi terhadap penggunaan bendera Jolly Roger dalam demonstrasi di Gedung DPR/MPR RI dan Gedung Parlemen Nepal. Penelitian ini diharapkan menunjukkan bahwa simbol budaya populer dapat berfungsi sebagai media politik transnasional yang mendorong bentuk aktivisme sosial dengan peran yang berbeda dalam konteks politik nasional masing-masing negara./The globalization of popular culture enables cultural symbols to transcend national boundaries and undergo shifts in meaning across various social and political contexts, including practices of social activism. The Jolly Roger flag of the Straw Hat Pirates from the anime One Piece, which has appeared in several protest movements in democratic countries such as Indonesia and Nepal, has been utilized as a symbol of resistance against political power perceived as repressive and unjust. This study aims to examine the process of transnationalization of this popular culture symbol and its role in shaping transnational social activism. This research employs Roland Barthes’ semiotic theory to analyze symbolic meaning through three levels of signification: denotation, connotation, and myth. In addition, the concept of cultural transnationalization and a social activism framework are used to explain the cross-border circulation of symbols through digital media, fandom networks, and global public spaces. Adopting a qualitative descriptive approach, this study utilizes visual documentation and observation of the Jolly Roger flag in demonstrations at the Indonesian DPR/MPR building and the Nepalese Parliament. This study is expected to demonstrate that popular culture symbols can operate as transnational political media that facilitate social activism with differing roles across national political contexts.

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